Job Requisition Number: 23407. We are a team of communications and media specialists who write about and proactively seek media coverage of significant research breakthroughs, academic achievements and campus programs that illustrate Berkeley's contributions to the greater good in California, the nation and the world. We manage communication channels including the Berkeley News website, the Berkeley Blog, The Berkeleyan weekly e-newsletter and the @UCBerkeleyNews Twitter handle.
The Campus News Writer will be a sharp writer and wordsmith with outstanding storytelling and multimedia production skills (video, animation, photography, graphics, etc.). The Campus News Writer will help conceptualize and execute a broad range of news, features and special projects covering the full arc of editorial development, transforming material into exceptional stories tailored for specific audiences, campaigns and Public Affairs channels.
In addition, the Campus News Writer will conduct interviews, gather raw assets, report stories and occasionally manage the Berkeley News. The successful candidate will be versed in the use of data and audience insights to set smart and measureable goals for stories and to develop a rubric to increase learning about what works and what doesn?t to improve results.
?Produce a broad range of compelling multimedia content designed to engage target audiences, including social media copy and images, short videos, features, info graphics, GIFs, and more. Prioritize multiple projects with overlapping deadlines. Contribute to the writing and/or editing of high-level communications and web material, often with complex or sensitive subjects
?Collaborate with relevant staff to ensure our editorial strategy is responsive to data insights and to develop creative promotion and distribution plans, craft brilliant, click-worthy headlines and ensure content is fully optimized for distribution in digital/traditional channels
?Promote and update editorial policies (adhering to Associated Press and Public Affairs editorial styles), standards, and procedures to ensure adherence across the department and campus
?Ensure the excellence of our editorial content; edit all stories for grammar, style, syntax, organization and accuracy; write for other Public Affairs and campus publications as assigned. These may include Letter Home, special writing needs, Cal Day material, etc.
?Research, report and write general stories for the Berkeley News (profiles, major events, announcements); identify unique story ideas and content opportunities; maintain broad knowledge of current campus issues and issues in higher education
?Drive ongoing innovation
?Assist with archiving, organizing and managing digital assets
?Other editing duties as assigned?Demonstrated ability to develop compelling multimedia packages (with some combination of photo, video, and graphic skills); some degree of comfort and proficiency with multimedia tools (DSLR camera, Creative Cloud products)
?Must have a great ear for language and be able to recast prose for clarity, concision, and brand voice, in addition to an acute attention to detail; knowledge of trends in journalism and online storytelling
?Ability to edit complex scientific concepts in an engaging, accessible way; strong sense of narrative and the editorial skill to translate into meaningful stories for our audiences
?Collaborative work style; ability to work outside regular work hours (breaking news, night events); ability to think quickly and creatively under pressure; high level of technical experience to support projects with focus and creativity with on-time delivery
?Hands-on experience with social platforms (Twitter, Facebook, YouTube)
?At least five years of experience in a writing- and editing-intensive role, including multimedia production
?B.A. degree in journalism, communications, media production or related field, or equivalent experience
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.