American University is seeking a Managing Editor, Online Content to join the University Communications team. The Managing Editor, Online Content is part of the team responsible for communicating news and events to the university community. The Managing Editor, Online Content works collaboratively with divisional and campus colleagues to strategize, plan and deliver timely, relevant content to American University’s community.
This position is a project manager that sets the agenda and priorities, and facilitates brainstorming for the day-to-day creation and management of planned content, urgent news and announcements. The incumbent is expected to embrace innovative ways to present news and information online, measure and report on the effectiveness of online and newsletter content. The Managing Editor reports to the Assistant Vice President of University Communications and manages one full-time writer and part-time staff as needed.
More specifically, this position will:
Ensure content is optimized for the web and for driving traffic and engaging AU’s audiences.
Coach, motivate and advocate for best practices for online content with colleagues across campus (headers, abstracts, keywords, links, story format, hyperlinking in stories, etc).
Lead idea generation, brainstorming and timing considerations for planned content, initiatives and themes.
Evaluate and measure effectiveness of overall content strategy and specific content, including setting Key Performance Indicators, and monitoring statistics, feedback and participation (Google Analytics, newsletter analytics, others). Report on activities.
Analyze statistics to plan new content, initiatives, topics and repurpose existing content.
Interpret data to create multi-channel content opportunities as appropriate.
Identify areas for improvement. develops, implements and monitors editorial policy, style and effectiveness.
Assist with crisis communications and university-wide projects as needed.
Collaborate closely, on a day to day basis, with the University’s Director and Manager of Digital Communications Strategy, Public Relations team, Marketing and Creative Services teams and campus colleagues to strategize, plan and deliver timely, relevant content to the web site and newsletter.
Work with IT colleagues to troubleshoot and resolve web site issues.
Represent division on planning and project teams, as needed.
Hire, train, motivate and monitor work of one staff writer and part-time staff. Coach and conduct performance evaluations.
The position requires flexible hours and weekend work to meet deadlines and departmental goals.
Hiring offers for this position are contingent on the successful completion of a background check.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Bachelor’s degree and/or equivalent combination of experience and education required.
At least five years experience editing and writing in a professional capacity, including for online audiences and social media
Knowledge of online writing/publishing and newsletter best practices
Mastery of web publishing tools and common office computer software programs. Interest in learning new technology tools for online news and measurement
Strong experience/accomplishment in writing and multimedia producing for the web (news, titles, abstracts, links, SEO, keywords, photos, captions, videos, illustrations, etc.), including developing and implementing content plans and editorial calendars
Accomplishment in increasing web traffic and engaging online audiences
Ability to plan and manage news and web projects in a collaborative, fast paced environment, coordinating the efforts of various colleagues and tracking project timelines and deliverables while maintaining the normal daily update cycle
Strong online editorial skills and news judgment with a commitment to accuracy, news gathering and planning, and building traffic
Ability to work well, flexibly and productively in an environment where opportunities and priorities are constantly changing and being updated, and have the temperament to enjoy the process
Ability to advocate for and represent the division’s goals to colleagues across campus
Accountability and reporting back about work
A proactive, client relations focus and attitude
Sound judgment, planning, organization, collaborative leadership, and strong -written and verbal communications skills
Excellent communication, teamwork and organizational skills
Familiarity with and appreciation for the attributes, opportunities and challenges of higher education
Additional Salary Information: Commensurate with experience
A global outlook, practical idealism, and a passion for public service define American University. American University is a private doctoral institution situated in a residential neighborhood of northwest Washington, D.C. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.