The multimedia communicator will join the Marketing and Communications team at Washtenaw Community College to promote its programs and people to the campus, Washtenaw County and beyond. The multimedia communicator must be a strong writer, accomplished photographer/videographer and proficient in creating and posting compelling social media content. The multimedia communicator will produce creative, compelling copy with accompanying photos and/or video that will be shared via social media, on our website, in our print vehicles, during events and professional meetings, and elsewhere. The multimedia communicator will also help develop communication strategies for internal clients.
Essential Job Duties and Responsibilities: • Create high-quality photographs and video footage using college-owned, professional-quality equipment. • Develop, research and write stories, social media posts, and news announcements for distribution directly to our campus audience, the public audience and the news media. • Develop content for social media platforms like Twitter, Facebook, Instagram and LinkedIn to share stories about Washtenaw Community College that build and spread engagement with policymakers, taxpayers, potential students and their families, and other audiences. • Work in collaboration with our graphic designers to develop infographics to accompany stories when appropriate. • Develop in-depth knowledge of assigned WCC departments or programs and serve as a communication coordinator for specific departments or efforts. • Work with the Director of Media Relations on press releases, speech writing, event planning and other tasks as necessary. Also work with Marketing, Web and Communication colleagues to achieve optimal communications results. • Seek and develop other non-media ways to tell WCC stories such as through visibility at professional meetings, speeches and keynote addresses, case studies and special events. • Be part of a rotation of team members who cover after-hours events, such as Board of Trustees meetings, fundraising events, other professional meetings, on-campus entertainment events, etc. • Plan, schedule and execute assignments.
Additional responsibilities • Research, provide recommendations, draft, and edit stories for the WCCpublication On the Record, along with other public relations opportunities. • Assist with all public and media relations communications as directed, to include news releases, media advisories and calendar listings, as assigned by the Director of Media Relations. • Establish rapport and working relationships with key faculty and staff on the development of stories and news releases for college publications and public relations. • Work within project timelines, prioritize and manage multiple projects, assignments and deadlines. • Assist in coordinating media relations efforts in crisis situations. • Working knowledge and utilization of various platforms for research and information. • Monitor the media for topics relevant to WCC activities and higher education. • Assist with the organization and execution of college events and news conferences. • Assist in drafting materials/scripts/talking points. • Distribute news releases via PR Newswire and Business Wire. • Upload and organize media content in college’s asset management system. • Perform other duties as assigned by the Director of Media Relations.
Minimum Qualifications: • Bachelors degree in marketing, communications, journalism, or a related field. • Equivalent of three (3) years of full time experience working in news media and/or in public relations. • Documentation of at least three published writing samples. • Excellent writing, verbal and analytical skills. • Ability to facilitate communication with diverse populations and subject matters. • Experience with Hootsuite is preferred. • Experience with Cision is a plus.
Working Conditions: • Flexible work schedule to accommodate evening and weekend media requests, events and meetings. • Periodic local travel required.
For over 50 years, WCC's open-door admissions policy, affordable tuition rates, and high-quality classes have attracted students from local communities and around the world. More than 18,000 register for credit classes each year, and thousands more enroll in non-credit LifeLong Learning classes. WCC's diverse student body includes more than 1,000 students from over 100 foreign countries.WCC's smal...l classes allow for lots of individual attention. The average class size is 22 students. That's a fraction of the size of many basic classes at four-year colleges and universities.WCC also emphasizes convenience. It offers classes seven days a week, at night, and online. And transferring is easy because WCC has agreements with four-year schools throughout Michigan.