Essential functions: Write and edit content for communications channels – 40% • Independently identifies and capitalizes on opportunities for reinforcing key College messages and themes via digital media channels. • Develop “persona(s)” and practices that increase engagement with a large and diverse audience. • Provides digital communications perspectives and content for multi-channel communications campaigns. • Writes and edits promotional, feature, and news items for use in various communications materials. • Follow University and College style guide(s) and practices.
Provide leadership for content strategy on college websites and social media – 35% • Work with site owners and communications team to identify content strategy, information architecture, SEO tactics and best practices for current and proposed sites. • Strengthen the capacity of the college’s pagemasters to implement best practices for unit-level websites. • Works with webmaster and College units to maintain and revise the College website. • Serve as a resource for staff, faculty, students, and volunteers.
Manage and measure digital communication channels and tactics – 15% • Maintain locally-sourced mailing lists to ensure data integrity. • Research, develop, and implement standards and practices for College digital communications, including email, website, and social media. • Develop communications plans to support the College’s strategic communications goals. • Use analytical tools to evaluate and report on digital communications performance and modify strategies accordingly.
Manage communications projects – 10% • Meet with college faculty and staff to collect detailed project information and summarize the project for Advancement team members. • Serve as a resource for those assigned to the project, track progress and performance. • Establish project budgets and make adjustments as needed based on changes to the project or resource availability. • Establish and maintain productive communications with clients and team members at each stage of the project. • Develop comprehensive project plans that are appropriately scaled to project needs, and share the plans with clients and communications team members.
All required qualifications must be documented on application materials.
Required Qualifications • BA/BS degree in Communications, Journalism, Marketing, Public Relations or related field plus 2 years of full-time professional experience writing, editing or managing organizational social media accounts, or 6 years combined equivalent education and experience. • Experience must include at least one year serving as a webmaster. • Communications experience in an academic or health care organization. • Demonstrated experience working with digital communications software including mass email tools, website content management systems, blogging platforms, Google Analytics, social media integration tools, and Photoshop. • Demonstrated experience developing digital communications campaigns as a part of overall strategic communications.
Preferred Qualifications: • Three additional years of experience editing and reformatting text and images for digital communications. • Experience as a mentor, trainer or educator in a communications context. • Previous experience in development or grant writing communications. • Experience as a project manager providing leadership for project planning, execution, evaluation and communications.
Knowledge, Skills and Abilities: • Ability to provide excellent customer service and project management skills. • Excellent writing and editing skills for a digital communications context. • Self-starter who can work both independently and collaboratively. • Detail oriented. • Displays a talent for creative and clever use of words and images. • Demonstrated ability to translate complex concepts and terms into simple, compelling story telling for diverse audiences.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.