Union Level: Department: President Campus: Stockton Posting Number: 201301010P Full or Part Time: Full Time Number of Months: 12 Work Schedule: Standard and non-standard business hours, must be available (on-call) evenings, weekends, and after hours for emerging, high-risk and emergency situations (24/7) to respond to media as appropriate, some travel required, primarily within state. Position End Date: Open Date: 03/23/2017 Close Date: Open Until Filled: Yes Special Instructions:
Primary Purpose: Leads public relations, media relations, and issues/crisis management strategy for the university. Serves as an advisor to the AVP of Marketing and Communications on media relations strategy that elevates the university and its three campuses with local, regional and national media. Has expertise in issues management and crisis communications. Has excellent relationships with print, broadcast and digital media locally, regionally and nationally. Knows how to develop a media relations strategy that is integrated with the university's marketing, internal communications and web/digital strategies. Serves as a senior member of the Pacific Alert Team (emergency management) and as a public information officer and university spokesperson. Supervises media relations staff and has extensive relationships throughout the university and on its three campuses with faculty, staff, students and administrators.
Essential Functions: 1. Leads earned print/broadcast/digital media outreach strategy, with responsibility for the quality and effectiveness of news placements, experts lists, media advisories, pitches and other tactics in universitys three markets (San Joaquin, Sacramento, San Francisco regions).
2. Helps guide and coordinate the media efforts of professionals in schools, departments and programs. Develops media training plan and implementation.
3. Oversees and manages university interactions with traditional and emerging media to advance the universitys strategic priorities, including ghostwriting and placing op-eds, essays and letters to the editor, providing FAQs, talking points and other materials for faculty, staff and students, and planning and organizing press conferences and other media events.
4. Regularly measures and reports results of effectiveness of earned media outreach to university leadership and others.
5. Serves as the universitys principal communications spokesperson as determined in partnership with the AVP of Marketing and Communications.
6. Supervises media relations staff, student assistants and interns, assigning or directing work, evaluating performance and recommending professional development plans.
7. Plans, advises and implements strategic media relations campaigns for the university in partnership with the AVP of Marketing and Communications.
8. Oversees the universitys mass messaging system in emergency and crisis situations deploying communications and notifications to all students, faculty and staff.
9. Manages crisis communications and proactively manages reputational issues, under direction of the AVP with other senior leaders. Keeps abreast of social media conversations to monitor emerging reputational issues. Serves as public information officer (PIO) on the Pacific Alert Team and in accordance with FEMA emergency management procedures, and serves on the Pacific Alert Team policy group in the AVPs absence.
a. Serves as a member of the crisis communications team; duties can range from giving guidance and advice and to writing statements and managing messages during reputational and other crises.
10. Serves on event planning committees and/or is assigned media-related responsibilities for universitys signature events that could attract media interest or involvement, offering public relations advice and guidance. Works in partnership with Special Events Coordinator, Police and Security personnel and others on planning and logistics for on-site media.
11. Provides media training and general publicity and media advice to other university units.
12. Serves as key member of integrated communications team and knows how to effectively collaborate with senior leaders in marketing, internal communications and web and social media to seamlessly advance university with important constituencies.
13. Knows how to effectively develop media relations strategy and annual plans with measurable goals and objectives.
14. Experience managing staff through excellent coaching, training and professional development, including creating defined annual work plan with a set of measurable goals and objectives.
15. Performs other duties as assigned or requested.
Minimum Qualifications: A bachelors degree in communications, public relations, new media, broadcast or traditional journalism. At least 12 years experience in media relations, reporting or public relations in an institutional (education, government or nonprofit) setting.
Preferred Qualifications: Masters degree preferred. Skills/Knowledge and Expertise:
Advanced skills/experience in planning and executing strategic communications such as brand messaging, media campaigns, reputation management and crisis/issue management
Advanced knowledge and proven expertise in media relations outreach and cultivation
Comprehensive knowledge and proven expertise in developing robust, measurable media campaigns
Demonstrated experience in leading and managing media relations and crisis communications teams
Effective relationship builder who can create expansive networks throughout the university with experts at all levels of the organization.
Experience cultivating good relationships with reporters at traditional and new media outlets and at pitching and promoting stories and experts.
Develops and oversees strategy for universitys online newsroom including content curation
Excellent project management skills; able to manage several high-priority projects simultaneously in a heavy volume environment meeting budgets and deadlines
Deep experience and understanding of social media and how to effectively use channels
Demonstrated interviewing skills and an understanding of how to effectively use videography and photography on mobile devices (cell phones, tablets, etc.) for reporting
Thorough knowledge of AP style
Impeccable writing, editing and presentation skills including ability to persuade and negotiate
Proficient in Microsoft Office; strong knowledge and understanding of Adobe Photoshop and InDesign, HTML and CSS, and Google Analytics.
Ability to stay abreast of, learn and adapt to emerging technology.
Ability to perform duties using highest level of confidentiality and discretion in sensitive issues
Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Frequent walking or standing, occasional climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel Work is primarily performed in a standard office environment with use of computer and phone. Work performed during standard and non-standard business hours. Must be available (on-call) evenings, weekends, and after hours for emerging, high-risk and emergency situations (24/7) to respond to media as appropriate. Some travel required, primarily within state. Valid drivers license required. Incumbent must also be able to meet the Universitys fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.
Hiring Range: Commensurate with experience, exempt
Background Check Statement: Applicants who are selected as final possible candidates must be able to pass a criminal background check
AA/EEO Policy Statement: University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability.
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University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni Sc...hool of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented. Explore University of the Pacific www.pacific.edu