The Harvard Kennedy School's Institute of Politics (IOP) was established in 1966 as a memorial to President John F. Kennedy. Its purpose is to unite and engage students, particularly undergraduates, with academics, politicians, activists, and policymakers on a non-partisan basis as a way to inspire them to consider careers in politics and public service.
Reporting to the Director of Communications and Marketing, the Digital Content Specialist is a key team member responsible for creating, building and publishing content for the Institute of Politics' (IOP) web and digital platforms – and managing the editorial process for content publication to maximize impact. This position requires exceptional skills in development and dissemination of targeted multi-media digital content, traditional media communications and customized niche outreach. Integral to the job is a commitment to work with students in order to share skills and program participation as part of the IOP's mission to inspire undergraduates to lead lives of purpose through civic engagement and public service.
The candidate must have demonstrated experience overseeing and populating an editorial calendar to grow reach of online and digital content for diverse audiences – and the ability to nimbly integrate the IOP's digital assets into an ever-changing news-cycle. The candidate's other experience must include creating and implementing distribution tactics that increase the range of digital content across social media channels; very strong writing skills, in particular for the web and digital channels; ability to shoot and edit short-form video; strong interest in analytics to measure effectiveness; and background managing social media and digital tools and platforms to tell compelling stories that advance marketing, communications and engagement strategies. Importantly, the ideal candidate will also possess baseline skills and experience in traditional communications, marketing and media relations; imagination; and a true passion for creation of exceptional digital content furthering an organization's reach and impact.
Responsibilities will include: Developing, creating and deploying content across all digital outlets including the IOP website and social channels – ensuring content types maintain consistent levels of style, tone and messaging;
Creating and managing an editorial calendar outlining daily and weekly strategic promotion of IOP content – including feature articles, student-authored pieces, recent photos, videos and other and multimedia materials – and IOP events and programming highlighting new IOP initiatives;
Managing the IOP's social channels – Twitter, Facebook, Snapchat and Instagram – including: sharing blog posts, videos, photos or news mentions and other digital content as they are produced; promoting upcoming Institute events; and covering live selected high-profile John F. Kennedy Jr. Forum and other IOP events on the appropriate social media channel;
Developing and implementing a comprehensive digital distribution strategy – identifying opportunities on social channels for contribution and engagement – targeting influencers and audiences to help maximize visibility and reach of IOP video interviews, John F. Kennedy Jr. Forum archive videos, blog posts and other digital content;
Responsibilities continued in "Additional Information" section.
Continued from Duties & Responsibilities:
Collaborate with IOP students and staff to create strategic communications plans around large events and initiatives, including IOP Youth Poll, special events and conferences;
Originating and frequently refreshing vibrant feature web content for IOP homepage, leveraging multimedia assets and editing and updating other IOP website pages using Drupal and basic HTML skills;
Writing and distributing press releases, media advisories and other media relations publications, creating targeted media lists and pitching media around IOP initiatives;
Producing and sending IOP email campaigns for weekly newsletters and special events;
Creating/collecting all original written content for the IOP blog from students, staff, fellows and prominent IOP guests, and maintaining responsibility for all back-end content population, photo-sizing, layout and design through the IOP's website content management system;
Developing, creating and editing original multi-media video content - particularly "3 with IOP" short-form video interviews with IOP guests – that help leverage IOP speakers and programming and the importance of politics and public service careers;
Utilizing analytics and other measurement tools to assess the impact of the IOP's social properties and new media on overall marketing strategy, including by: weekly impact measurement of IOP social media content, etc., reporting the results to IOP staff as needed, and compiling such information in a monthly analytics report distributed to IOP leadership;
Working collaboratively with students and staff to ensure efficient content procurement, providing technological assistance and training to staff and students where needed.
This is a fully benefits-eligible term appointment ending one year from date of hire, with possibility of renewal.
Harvard University requires pre-employment reference and background checks.
Harvard University is committed to supporting a healthy, sustainable learning and working environment.
Salary Grade: 057
Union: 00 - Non Union, Exempt or Temporary
BA/BS plus a minimum of 3 years of directly related experience. Experience must include implementing comprehensive social media and digital distribution strategies across social platforms/channels, and traditional communications writing, e.g., authoring press releases, media advisories, etc.
Experience working in and contributing to a news-room's editorial process highly desirable. Bachelor's Degree in Multimedia/Visual Communications, Communications, New Media, Marketing or related field preferred. 5+ years of related work experience preferred. Demonstrated experience managing an editorial process to maximize impact of digital content across social platforms/channels. Must also be skilled in writing for the web and social media and have experience with web-based multimedia technologies and all aspects of web video and audio production including filming, editing and preparation for multi-channel web distribution. Deep interest in online and social content strategy and relevant analytics. Interest in politics and public service strongly preferred; experience with Final Cut Pro video editing software a strong plus. Strong analytical, technical and project management skills; creative thinker, action-oriented, versatile, ability to adapt in dynamic environment and takes initiative; excellent organizational abilities, strong editorial judgment, extremely detail-oriented with the ability to multi-task, meet deadlines and work under pressure; strong professional and interpersonal skills and the ability to work collaboratively; must be able to work on multiple projects and complete high-quality work against strict and sometimes conflicting deadlines; team player with a positive, collegial attitude and a high level of professionalism; keen sense of humor essential. Occasional nights and weekend attendance at events is required.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. T...he University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.