Salary is commensurate with education and experience.
The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
The School of Nursing has an outstanding opportunity for a Public Information Specialist, Public Relations. Under the direction of the UW School of Nursing Director of Marketing and Communications, this position executes internal and external communications strategies and tactics in support of the school's strategic initiatives and fundraising goals to keep target audiences informed of the school's programs, accomplishments and point of view.
The position helps advance the School of Nursing brand and awareness of the school's work in nursing education, nursing science and discovery, nursing advocacy, nursing diversity and equitable healthcare for all. The position will be responsible for helping grow passion for the UW School of Nursing.
The position interfaces with executive and research leadership, as well as faculty and staff across the school. Typical responsibilities include content development for internal and external communication channels, media relations, public relations, social media management, fundraising communications, blogging, newsletter development, photo management and event content planning and support.
Other requirements include excellent verbal and written communication skills, including interviewing, writing, editing and proof reading capabilities; experience in digital storytelling and content marketing; strong organizational and time management skills with attention to detail; publication and photography management; and the ability to keep on schedule within a specific timeline with milestones and deliverables.
This position requires a self-starter and critical thinker able to take on and prioritize projects and tasks, as well as work independently and as part of a team while adhering to tight deadlines. The position must be able to interface and network professionally and confidently with faculty, staff and members of the public when representing the School of Nursing. Measures of Success Specific measures of success will be determined annually during annual performance reviews and strategic planning.
Key Partners The public relations and internal communications manager will work closely with the Director of Marketing and Communications, SON colleagues in the Dean's office and faculty and staff throughout the school. This position would also work to form partnerships with colleagues across campus working in marketing and communications roles.
Duties and Responsibilities
Curate and manage the school's faculty and staff electronic newsletter, corresponding internal blog and marcom intranet pages.
Develop talking points for internal audiences and contribute to writing or editing communications from the dean and key leadership, as needed
Interpret complex healthcare and research information and develop content using a storytelling approach for relevant communications to be disseminated to a lay audience.
Write, edit, produce or supervise content creation for external-facing communications, including feature stories, news stories, ghost writing editorials or news articles to appear in community or professional publications
Produce integrated campaigns with a variety of project types, including written, web-based/digital, social media, video, photo slideshows, etc.
Project-manage production of the annual report, Connections magazine.
Project-manage production of marketing collateral, such as fact sheets, postcards, signage or event materials.
Media relations and social media
Support media needs for breaking news events or interview requests; providing information and updates to the media; identifying and seeking out appropriate faculty and staff for interviews.
Proactively pitch stories to the media; communicate media coverage to key audiences.
Manage the school's social media presence. Properties include Facebook, Instagram, Twitter and YouTube.
Marketing and communications support
Contribute to marketing and communications strategy development and implementation
Write and edit content and/or advise on content creation for internal communications, including stories, reports and select executive-level correspondence to the school or community.
Program Evaluation & Analysis
Collaborate with the Director of Marketing and Communications and other members of the Dean's office team in tracking and reporting the results of marketing and communications efforts to demonstrate impact.
Networking, collaboration and relationship building
Foster professional relationships and participate in work groups or meetings on campus for marcom professionals or other professionals relevant to this work; represent marcom in multidisciplinary UWSON workgroups.
Manage design and photography vendor partners on marcom projects.
Participate in professional development and stay current on marketing and strategic communications as a discipline by analyzing peer organizations' communications practices, participating in ongoing professional development, reviewing and staying current with industry best practices.
For detailed information on Benefits for this position click here.
Bachelor's degree in Public Relations, Business, Marketing, Communications, Journalism, English or other related field.
Five years of experience in content development and implementation of a communications plan for a nonprofit or educational organization.
Proven experience identifying and writing content in a story-telling style for publishing to broad audiences.
Knowledge of AP Style.
Demonstrated exceptional writing/editing and verbal communication skills.
Must be able to write effective, engaging communications, ranging from feature stories to donor communications to web content, that map to larger brand messages and goals.
Familiarity with communications that support an institution's brand and contribute to the goals and objectives set forth.
Strong organizational and project planning skills, and strong work ethic and ability to both focus on large project organization and execution and multi-tasking.
Above average computer skills, especially using MS Office
Basic knowledge of Adobe Creative Suite, including Photoshop and InDesign.
Experience with major forms of marketing tactics: advertising, content marketing, social media, digital marketing, email/direct mail, collateral, etc.
Ability to be flexible in a fast-paced setting and work under deadline pressure.
Demonstrated organizational proficiency and an ability to prioritize work.
to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers); ability to work both independently and in a team environment.
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.
Prior healthcare experience
Prior work in an academic or system setting
Passion for health equity, science and research, higher education, and diversity, equity and inclusion.
Familiarity with UW Branding guidelines
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.