CALmatters is a nonpartisan, nonprofit, public-interest news organization that provides insightful and thought-provoking journalism about the major issues facing Californians, including education, environment, economy, health and human welfare.
In two years, we’ve gone from startup to the largest media organization focused on California state politics and policy. But we’re not done. Our stories are distributed on our own channels (CALmatters.org, as well as email newsletters, social channels, and news apps) and through more than 100 print, broadcast and digital media partners throughout the state. Our reach has grown, but our ambition is to reach as many civically engaged people in the state as we can to help ensure a more informed electorate. We need you to help us find, attract and cultivate relationships with every Californian who cares about the future of our state. Are you up to the challenge?
Duties and Responsibilities:
Promote brand as a whole and specific pieces of content in every way necessary
Develop and maintain transparent, visible and useful audience reach and engagement dashboards
Assist senior leadership in developing guidelines for staff on how to promote their own work, find new audiences and thoughtfully engage with their audiences.
Help establish a clear and articulated brand voice/tone.
Train team in best practices for social, search, email and other audience development tactics
Produce CALmatters member newsletter and other email products
Develop and execute promotional campaigns for major enterprise journalism projects, weekly news stories, new product launches, organizational updates, membership drives, and events
Build a supportive, engaged loyal community on our own platforms, social platforms (particularly Facebook), and other platforms
Actively engage in conversation with key audiences to test assumptions and gain insights on what public-interest topics they care about
Build clear pathways for two-way communication between audiences and CALmatters reporters
Experiment with new resources and tools for engagement on social media to extend the reach of our work (starting with Hearken) and raise visibility of CALmatters as an innovator in the field of journalism
Elevate visibility of CALmatters executives and journalists as state policy thought leaders
A deep understanding of the methods of attracting new audiences and deepening engagement with them — including social, search, email, third-party and live events.
A proven track record of using social media to connect with and grow a civically engaged audience, including vertical audience segments
At least 3 years’ experience producing and managing day-to-day social media activities including content development, operations, testing and results monitoring for a news organization
Experience with best-in-class SEO and SEM practices
CALmatters is a nonpartisan, nonprofit journalism venture committed to explaining how California’s state Capitol works and why it matters.
Environmental regulation, education, health care, criminal justice, economic inequality – the debates on these issues and others have a profound impact on the lives of 38 million Californians and beyond. Yet, mirroring trends across the country, there has be...en a significant decline in the number of journalists covering the Capitol in Sacramento. This has meant fewer eyes on decision makers, and a public that feels disconnected from its state government.
Our team of experienced journalists, with the time and resources to dig deep, is committed to meaningfully informing Californians about the players, politics, and interests that shape the issues that affect their lives. To ensure we reach many Californians, we work with more than 100 media organizations throughout the state that have long, deep relationships with their local audiences.