Job Requisition Number: 23932. The College of Engineering at UC Berkeley is recognized for its educational and research excellence, consistently ranking among the top three Engineering colleges in the United States. With more than 230 regular faculty members and 5,000+ graduate and undergraduate students located in seven academic departments, Berkeley Engineering is the second largest college on the Berkeley campus. The College Relations office supports the College’s core projects and programs through marketing, communications and fundraising efforts designed to reach over 65,000 alumni, friends, students, foundations, corporations and other major external partners. During the most recently completed academic year, FY2016-17, he College raised more than $92 million in private gifts from individuals, corporations foundations, and external partners.
The Director of Communications develops, coordinates and executes a comprehensive communications program across a variety of media, whose primary purpose is to build community with the College’s alumni, students and other constituents, including donors, faculty, staff, industry and friends. The Director works with the Offices of the Dean, College Relations and affiliated College departments and programs to support the functions of the College and ensure that editorial content reflects their missions and priorities. The Director maintains an editorial calendar across all College communications vehicles, assigning, creating and editing content to ensure thorough and timely coverage of the College’s news and priorities using the appropriate channel(s). The Director serves as the primary point of contact for external vendors creating and publishing editorial content on behalf of the College.
40% Editorial Direction
Manages and executes the creation of compelling editorial content across all relevant channels, enhanced by strong images and voices, to highlight the College’s value and leadership and engage key constituencies. Serves as managing editor and contributes writing for the College magazine and other key digital and print products. Assigns stories and projects as needed to achieve coverage plans; edits content created by professional staff and external contractors. Collaborates with digital and design professionals to display content in effective and innovative ways.
30% Planning, Leadership, and Coordination
Plans and directs complex communications programs and projects, including digital and print communications, for the College of Engineering. Works with senior college administration, relevant departmental and campus contacts and communications professionals to identify and showcase long- and short-term strategic communications efforts that promote, advocate for and highlight the College’s achievements, activities and programs. Maintains an editorial calendar across all communications channels, including but not limited to the College’s magazine, websites, social media, email campaigns, brochures, programs, and other print and online communications as needed. to coordinate and prioritize coverage.
10% Production and Compliance
Manages production of print products, ensuring they are high quality, on time and on budget. Hires and oversees freelance contributors, initiating contracts and assuring compliance with purchasing and payment procedures. Assures compliance with copyright laws and policies.
10% High-Level Collaboration
Works with Executive Director, Assistant Dean and other College leadership to plan and achieve the College’s strategic communications goals.
5% Market Research Develops and implements market research to collect information necessary to effectively tailor communications to readership needs and interests; plans and conducts surveys as required. Identifies specific communications needs and develops the content and process for organizational improvements.
5% Special projects and other duties as assigned.•Advanced knowledge and understanding of all aspects of communications, including strategic planning. •Expert editorial skills, and extensive recent experience as both writer and editor. •Advanced knowledge of current communications tools, both digital and print. Significant experience with non-written communications media (photography, video, audio, graphics) a plus. •Advanced skills to create, develop, and implement long- and short-term strategic communication plans. •Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information. •Excellent written, verbal and active listening skills; excellent interpersonal communication and political acumen. •Excellent analytical, critical thinking, project management, and problem recognition, avoidance and resolution skills.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.