Associate Director, Faculty Research Promotion (5885U) #23933
University of California Berkeley
September 29, 2017
Berkeley, United States
Job Requisition Number: 23933. The Haas School of Business develops innovative leaders - individuals who redefine how we do business. Berkeley-Haas, the second oldest business school in the United States, educates 2,200 students each year in six degree-granting programs, and hundreds more through executive education programs. A team of 300 staff members support these students, faculty and alumni through work in areas that include Admissions, Student Services, Career Management, Administration, and Development.
Berkeley-Haas offers opportunities to champion new ideas, collaborate across boundaries, and learn continually. Our culture is captured by Four Defining Principles (Question the Status Quo, Confidence Without Attitude, Students Always and Beyond Yourself) that distinguish Berkeley-Haas as a place to learn—and a place to work. To learn more about the Haas School visit: http://www.haas.berkeley.edu/haas/about/employment.html
The Office of Marketing and Communications designs and implements a comprehensive, unified marketing and communications effort for the Haas School of Business and its degree and non-degree instructional programs, research centers, public service activities, and external relations activities. The Office is responsible for managing the Haas School/UC Berkeley 'brand' image by providing strategic marketing and communications advice and planning to the Dean, senior executives, program directors, other senior staff and faculty throughout the School. The Office is also responsible for developing and managing a broad range of initiatives in marketing, communications (print, audio, video, and web-based), media relations, and community relations to promote greater external understanding and recognition of the Haas School’s contributions.
Designs, develops and implements programs to enhance an appreciation for and understanding of the campus to its various internal and external constituencies.
Designs, develops, and implements proactive campaigns to promote Haas faculty research and thought leadership with three key Haas audiences: -business practitioners -the news media -alumni
Serves as team lead of the communications team for faculty and research news -Develops and oversees content clusters around faculty or research news -Leads the news efforts of Marcom communications professionals related to faculty and research -Leads the strategies and dissemination for publicizing faculty news through Haas School, campus, and Marcom channels, including various online and print channels as well as speaking opportunities focused on our key audiences -Oversees the work of the communications specialist 3 and several student employees. Hires, manages, and edits the work of freelance vendors -Manages online news and other web sites related to promoting faculty research -Manages quarterly online research newsletter. Develops strategy for this communications product
Anticipates potential areas of interest or concern and develops communications strategies/programs to prepare the campus to successfully and effectively address these areas to the media and various publics.
-Designs and implements strategies in collaboration with other Haas and Marcom units to promote Haas faculty directly to business practitioners and corporate audiences
Determines through fact checking and other techniques, the veracity and relevance of information provided by sources.
-Verifies accuracy of news items and secures appropriate approvals
Conceives, develops, and brings to fruition, interesting stories that enhance the public's understanding and appreciation of the campus and its contributions.
Researches, identifies, and produces newsworthy communications products on faculty research, thought leadership, and activities: -Identifies and reports on newsworthy material -Writes faculty- and/or research-related news articles for a variety of publicity channels, including electronic newsletters, the alumni magazine, the web page, social media, and the news media -Reports and prepares other publicity materials, as required -May organize special faculty lectures or faculty promotional activities -Tracks and reports regularly to the Deputy Director on faculty-related PR activities and successes
Helps publicize Haas School research and faculty activities to the news media. -Develops proactive and successful strategies to get public and media visibility to faculty research or new initiatives, and implements these strategies -Prepares faculty-related news releases and pitches for dissemination to local, national, and international news print, broadcast, and web media channels -Responds to incoming media calls and identifies appropriate faculty experts -Arranges for reporters and editors to meet with faculty on and off campus -Identifies opportunities for faculty opinion pieces. Edits and pitches opinion pieces in news media
Develops and maintains good working relationships with both actual and potential sources and internal/external constituencies, including the media.
-Maintains strong knowledge of and relationships with faculty. Stays informed on current faculty research and activities -Serves as thought partner to faculty around publicity for their work
-Coordinates with the publications editors at Haas and on campus to ensure timely delivery of faculty news articles and profiles for inclusion in various publications
Cultivates positive relationships with journalists to assure optimal visibility for the campus and its programs, including placing or 'pitching' stories of interest to the media.
-Identifies appropriate reporters for Haas faculty research news -Builds and expands upon existing relationships with media contacts
Provides advice and consultation as requested/required on appropriate methods for dealing with the media.
-Supports and advises chief marketing officer and deputy director of Marketing & Communications on a variety of publicity-related topics•Advanced knowledge of principles, practices, concepts, and technical requirements in news, media communications and media relations. •Advanced knowledge of the campus, its achievements, mission, vision, goals, objectives, programs, policies and infrastructure, and knowledge of issues in higher education as well as current campus concerns and issues. •May require advanced knowledge of assigned subject matter area(s). •May be required to have knowledge in a specialty area such as broadcast news including TV/radio, internet and other emerging technologies. •Advanced verbal, written and interpersonal communication skills. •Advanced news writing and editing skills •Advanced judgment, analytical and decision-making skills and advanced political acumen. •Advanced skill in problem recognition, avoidance and resolution. •Skill to maintain confidentiality. Education/Training: •Bachelors degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.