Director / Executive Director, Marketing and Communications
University of California Berkeley
October 3, 2017
A. Executive Director, Marketing and Communications (Job opening number: 23931)
Position: Reporting to the Assistant Dean of College Relations, the Executive Director plans, manages, and executes the Marketing & Communications (MarComm) program for the College of Engineering. Directs the MarComm team (4 full-time and 1 part-time staff) and its budget, and serves as a key adviser to the Dean, Assistant Dean, College faculty, and campus colleagues in communications, media relations, and marketing. Supports Dean's executive communications (i.e. speech-writing, white papers, op-eds) – often translating complex technical material into compelling concepts and narratives for a general audience. In consultation with Assistant Dean, crafts high-impact strategy for the College's web, print, social media, video and visual communications. Leads MarComm team to identify and develop path-breaking, engaging College news. Writes frequently for key audiences, such as opinion leaders, benefactors, alumni and students. Promotes College's positive impact through the media, serves as College spokesperson, and responds to press inquiries. Handles special projects (i.e. major proposals, presentations) as assigned. Collaborates closely with the College fundraising team to strategize and support the College's extensive development program.
Qualifications: Extensive senior-level professional experience in communications and media relations. Demonstrated success in leadership, management, planning and budget matters. Outstanding project manager. Exceptional written and verbal communication skills. Able to master highly technical material and translate it creatively in a compelling way for a general audience. In-depth knowledge of online (i.e. web, social media, email, etc.), print, visual, video and other communication tools. Advanced skills to advise College leadership in all aspects of communications, ranging from developing effective communication strategies to executive communications to appropriately responding to inquiries regarding sensitive or complex issues or information. Ability to work in a fast-paced environment with competing priorities – independently, as part of a team, and as a senior manager. Understanding of fundraising principles and experience with proposal writing. Experience in higher education or in a large, complex institution preferred.
B. Director of Communications (Job opening number: 23932)
Position: Reporting to the Executive Director of Marketing & Communications, the Director of Communications develops, coordinates and executes a comprehensive communications program across a variety of media. Works with the Offices of the Dean, College Relations and affiliated College departments and programs to support the College's priorities and ensure that editorial content reflects them. Maintains an editorial calendar across all College communications vehicles, assigning, creating and editing content to ensure thorough and timely coverage of the College's news and priorities using the appropriate channel(s). Serves as the primary point of contact for external vendors creating and publishing editorial content on behalf of the College. Oversees content development and production for the College's primary channels, including but not limited to the College's magazine, websites, social media, email campaigns, brochures, programs, video, and other print and online communications as needed. Serves as managing editor of the College's magazine. Handles special projects as assigned.
Qualifications: Advanced knowledge and understanding of all aspects of communications, from digital and print tools to strategic planning. Expert editorial skills and extensive recent experience as both writer and editor. Significant experience with non-written media (i.e. photography, video, audio, graphics) a plus. Advanced knowledge of the College of Engineering, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education. Superior skills to create, develop, and implement long- and short-term strategic communication plans. Excellent written, verbal and active listening skills; excellent interpersonal communication and political acumen. Outstanding in analytical, critical thinking; project management; and problem recognition, avoidance and resolution skills. Knowledge of campus protocols and channels for communication internally and externally helpful.
Brief Overview: College of Engineering and College Relations Office:
The College of Engineering at UC Berkeley is widely recognized for its educational and research excellence, ranked consistently among the top three Engineering colleges in the United States. The College is guided by its mission: Educating Leaders, Creating Knowledge and Serving Society.
With more than 230 faculty members and over 5,000 undergraduate and graduate students, Engineering is the second largest college at Berkeley. Seven world-class academic departments and dozens of path-breaking research and educational initiatives impact myriad, wide-ranging areas – including technology innovation and entrepreneurship, design and rapid prototyping, robotics, artificial intelligence, sustainable energy solutions, safe water, resilient infrastructures and cybersecurity, new healthcare technologies, the environment, and much more.
The Engineering College Relations Office supports the College's top priorities through marketing and communications, fundraising, events and related programs designed to engage more than 65,000 alumni, students, friends, foundations, industry partners, and other key stakeholders. During the most recently completed fiscal year, FY2016-17, the College raised more than $90 million through private gifts from individuals, corporations, foundations and other external partners. To learn more about the College, visit engineering.berkeley.edu.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.