The Executive Director for Digital Communications serves as an integral member of the University Communications senior leadership team and plays a major role in developing and executing a content marketing strategy that has a focus on digital communication and advertising. Responsible for managing and advancing the University's brand through a dynamic integrated communications and marketing program, ensuring UTA's digital and social media presence is exemplary and fully reflects the University's key objectives, reputation and institutional identity.
Lead the strategic direction of all aspects of digital and social media research, content development, engagement, media, measurement and analytics, social listening and optimization. Leverage data and marketing analytics to measure and optimize projects and communicate results. Develop a data-driven marketing strategy for the University that seamlessly melds the talent and resources of the Editorial, Online Communications and Multi-Media teams. Responsible for all content marketing initiatives to drive traffic, engagement and leads. Direct production of all major external publications and collateral supporting the University's efforts in student recruitment, student affairs, teaching and research, and general public relations.develop and implement strategies to ensure that the University effectively leverages the resources and capabilities of various types of digital communications for faculty and staff, including electronic and print communications vehicles that communicate news, features, current events, achievements and institutional priorities. Manage assignments for the Communications team including material in support of Recruitment/Enrollment, paid advertising and marketing, internal communications and internal client-originated (within UTA) projects, including recommending use of outside vendors, as appropriate.
Requires Bachelor's Degree in communications, marketing, journalism or in a related field. Plus 10 years of experience managing digital communications and advertising or the equivalent experience.
Experience developing and executing a content marketing strategy with a focus on digital communication and advertising.
Experience with various content management systems.
Demonstrated excellence in data-analytics and creating data-driven strategy, creating content for the web, growing a social media audience.
Experience in and command of media buying, including identifying desired demographics, targeting reach and frequency, producing overall strategy and execution of creative content, designing measurements of impact and success, constructing and executing advertising budgets and completion of successful advertising/marketing campaigns with demonstrable results.
Strong leadership and management skills.
Minimum 15 years of experience as a Creative Director, Managing Partner or Chief Executive Officer of a mid-sized (or higher) marketing firm and similar in a mid-sized (or higher) public relations firm. Experience in higher education preferred.
Applicants must include in their online resume the following information: 1)Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University ...offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community.
UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impact, Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes.
Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years.
With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity.
UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East.
For more information on University of Texas at Arlington, visit: www.uta.edu