U.S. News & World Report is seeking a motivated, experienced, SEO Analyst for our consumer-oriented education site, usnews.com/education. This position is based in our Washington, D.C. office reporting into the GM/VP of the Education vertical.
U.S. News has earned a reputation as the leading provider of news and information that helps consumers make decisions. In the past year, U.S. News Education has helped more than 70 million consumers make their education decisions through rankings and reviews of colleges, graduate programs, online programs, high schools and more.
As a member of the U.S News Education team, you will be the lead in developing and implementing our SEO strategy for traffic growth that helps drive the future of our business. You will also work very closely with the company wide SEO team to align goals and implement best practices.
The primary responsibilities of the SEO Analyst will be to champion our organic traffic growth through smart, actionable search tactics and to create the future SEO strategy for U.S. News Education site. You will be behind the wheel of our analysis and reporting and be the resident expert on Search algorithm updates and industry trends. You will also be deeply engaged with our product managers and editors.
The SEO Analyst will work closely with the Education team, with a dotted line to the global SEO team, to ensure best practices and strategic SEO initiatives are implemented and managed correctly.
Responsible for analyzing, identifying and managing SEO initiatives and organic search opportunities
Develop and deliver clear SEO KPIs and attain improved organic traffic growth
Create and implement specific page-level and site-wide SEO recommendations
Execute strategic SEO activities across keyword research, link-building, page indexing and crawling
Work closely with Product, Editorial, Tech and Business Intelligence departments to drive implementation of SEO recommendations
Create detailed and routine analysis and reporting of SEO KPIs
Provide analysis of competitor sites and identify areas of opportunity
Stay abreast of new tools, trends and best practices on all search engine algorithm updates (primarily Google) and the SEO industry
Be the project owner for SEO efforts on the Education team
Bachelor’s degree, preferably Business major or similar, or equivalent experience
3 – 5 years of professional SEO experience with proven results
Advanced knowledge of SEO methodologies and best practices. Familiarity with Schema.org markup a plus
Experience with reporting/tracking tools including Adobe Analytics, Google Analytics and Google Search Console, SEO optimization platforms such as Searchmetrics, and data-driven SEO analysis
Experience with crawling software such as Screaming Frog SEO Spider and DeepCrawl a plus
Proven success in creating and implementing SEO plans and strategies resulting in tangible growth in organic traffic
Experience working with cross-platform teams to implement SEO strategies
Advanced skills in Microsoft Excel, HTML and understanding source code
Experience with SEO for media sites is a big plus
Applicants must provide résumé and cover letter.
We are offering a competitive salary and comprehensive benefits package that includes healthcare, dental, vision and 401(k) plan.