Assistant Director, Social Media and Emerging Strategy
Santa Clara University
October 14, 2017
Santa Clara, California
Santa Clara University is a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees.
Distinguished by its high student-retention rate, and ranked second among all master's universities in the West by U.S. News and World Report, Santa Clara University is California's oldest operating institution of higher-education. The university is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
University Relations, composed of Development, Alumni Relations, and the Office of Marketing and Communications, builds Santa Clara University's excellence and character by strengthening relations with alumni, parents, and friends of the university, raising public awareness, and increasing private philanthropy, which supports the university's growth and reputation.
The University Marketing and Communications is tasked with strategically sharing Santa Clara University stories throughout popular media, increasing the university's visibility, enhancing its reputation, and demonstrating its unique value among our key audiences.
Reporting to the Director, Social and Emerging Strategy, the Assistant Director, Social and Emerging Strategy, supports the university's strategic plan and marketing and communications objectives by creating compelling content for various social media channels. This position will be responsible for content development, idea generation and execution to increase the university's visibility, enhance its reputation and demonstrate its unique value among SCU's key audiences.
Essential Duties and Responsibilities
1. Implement Social Media campaigns and strategies which include but are not limited to: research, campaign and content creation, execution, monitoring and reporting. 2. Build and manage SCU's social media profiles and presence on Facebook, Twitter, Instagram, Pinterest, YouTube, Vimeo, and Snapchat. 3. Plan, create and implement shareable content appropriate for specific networks to spread SCU's brand, content and links. 4. Use social media to drive awareness of and attention to events, speeches and other SCU activities and initiatives. 5. Engage in regular social promotions and campaigns and track their success, ranging from live video to Facebook ads. Advance University Relations' objectives through compelling social media campaigns, such as Day of Giving and Grand Reunion. 6. Stay current with social media trends and tools and test/evaluate new strategies as technology and trends change. 7. Seek out problems and experiment with the best approach to solve them and get solutions implemented. 8. Work collaboratively and use focus and discretion in a high-pressure, fast-paced, deadline-driven, team-oriented environment. 9. Gather analytics and leverage data to identify takeaways, and then put that knowledge to action to better our channels and campaigns. 10. Assist Director of Social and Emerging Strategy in presentations, workshops, trainings, and meetings to educate the campus community on social media initiatives, campaigns, and best practices. 11. Curate and write content targeted for social media, blogs, and videos. 12. Conduct written, verbal and video interviews of students, staff and faculty and craft into social media content. 13. Identify national/social media trending content and topics. Leverage and incorporate these trends into SCU branded content when appropriate. 14. Assist Director of Social and Emerging Strategy in managing 1-4 social media interns. 15. Assist videographer with live and non-live video shoots. 16. Serve as a leader, example, and resource for social media managers across campus.
Provides Work Direction
The diversity of workload requires leadership, flexibility, confidence, efficiency, and attention to detail, accuracy, and the ability to prioritize tasks and meet deadlines for a wide variety of assignments. This position requires tact, diplomacy and a high level of confidentiality in dealing with members of the university community and media representatives.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May be required to occasionally travel to outside customers, vendors or suppliers
May at times require physical labor.
Will have occasional evening and weekend responsibilities for assistance with media and the university's emergency communication needs.
Meeting with external constituents at off-campus locations including other offices, restaurants, and other private and public venues.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment
Mostly indoor office environment
Offices with equipment noise
Understanding and appreciation of the vision and values of a Jesuit Catholic educational mission.
Knowledge of marketing and communication practices and ability to customize them for different audiences (alumni, donors, students, prospective students, parents and friends of the SCU community, etc.).
Advanced knowledge and understanding of social media platforms and how they can be deployed in different scenarios.
Knowledge of social fundraising campaigns.
Demonstrated experience in handling complex communications challenges, with strong communication skills.
Strong customer service orientation and commitment to deliver innovative, high-quality stories that gain positive results via social media channels.
Social media advertising creation, implementation and best practices including Facebook, Instagram, Twitter and YouTube.
Ability to pull, organize, analyze data and then implement takeaways.
Familiarity with nuances across social media networks, digital platforms, and audiences and how to implement effective messaging for each situation.
Outstanding interpersonal skills and the ability to represent University Relations at a high level with media partners, executive leadership and the university community.
Exemplary oral and written communication skills, especially error-free writing.
Excellent computer skills including digital image and video manipulation and web-based research.
Organizational and project management skills and an innovative approach to problem solving.
Must be goal-oriented and a self-motivated individual who can demonstrate accountability, initiative, creativity and focus in a rapidly changing and intellectually stimulating environment.
Demonstrate sound judgment under pressure in emergency or time-sensitive situations requiring independent decision-making and in handling confidential and sensitive material. Result-oriented, enthusiastic, resourceful, creative, with a can-do attitude.
Excellent branding and communications skills to connect and engage with SCU key audiences.
Ability to connect to and teach others in one-on-one, informal group, and formal presentation settings.
Demonstrate initiative and creativity by consistently generating new ideas and developing strong, relevant social content.
Ability to assess social media activities and performance, identify strategic opportunities, and develop effective programs to advance departmental and institutional objectives.
Ability to contribute to a collaborative, ethical, and professional team environment.
Demonstrated sound judgment in situations requiring independent decision-making and in handling highly confidential and sensitive material.
Ability to manage time and workload to multitask and achieve goals in a deadline-driven environment while maintaining strong attention to detail, on an on-going basis.
Ability to take initiative, present options, and anticipate outcomes; to work with both urgency and calm; the ability to juggle multiple projects simultaneously; flexibility.
Willingness to occasionally cover events during nonstandard business hours.
Willingness to check and respond to social media messaging when necessary during nonstandard business hours.
Education and/or Experience
Bachelor's degree. A degree in marketing and/or communications is a plus.
Minimum of 3-5 years' prior social media experience.
$2,668.83-$3137.67 semi-monthly, commensurate with experience
Santa Clara University, a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offers its more than 8,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees. Distinguished nationally by the fourth-highest graduation rate among all U.S. master's universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice.