Reporting to the Director of Wharton Media Relations, the Associate Director of Media Relations is responsible for developing and maintaining relationships with journalists who interact with Wharton’s 225+ world-renowned professors and the news-making activities at our Philadelphia, San Francisco, and Beijing campus locations. Serve as a spokesperson for the School and promote the Wharton brand via external media, campus media, social media and other platforms. Spearhead media relations office’s media tracking and measurement analysis efforts. Serve as key liaison: within Wharton’s ten academic departments and 20 research centers; across the University including Penn Communications; with dozens of student and faculty conferences; and for high level visits by journalists. Build relationships with professors to access and analyze latest research for dissemination to the media. Audit media and maintain outstanding intelligence for new PR opportunities e.g. op-eds, LinkedIn posts, joint events, partnerships for Knowledge@Wharton. Serve as a contact for the School’s PR agency of record and other vendors. Coordinate radio-TV interviews for faculty, staff and students via Penn ISC and Penn Video. Contribute to the planning and implementation of the Wharton Seminars for Business Journalists which occur three times annually at various locations; responsible for building on relationships with journalists who are invited to attend these high visibility and prestigious events.
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class ...of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.