The Director of Marketing and Communications will provide strategic leadership for developing and executing an integrated communications and marketing plan for University Libraries (UL). Serve as the media contact for UL and design a proactive media relations program, including social media. Formulate and execute UL promotional strategy, in concert with the Libraries administration and University Communications. Direct the day-to-day newsgathering to highlight stories of the Libraries’ impact on innovation, discovery, excellence, access, and student success. Coordinate Libraries’ branding and graphic identity activities with University Communications.
Provide strategic leadership for the Marketing and Communications Department. Supervise staff and student assistants. Prepare promotional materials in support of student success initiatives and programs, fundraising and development, and various branding efforts. Produce annual reports, white papers, and professional articles for the Libraries. Perform tasks associated with development on behalf of the Libraries, and continuous improvement of the Libraries’ image and external relations. Coordinate publicity for special events. Collaborate with the Digital Creation Department to manage web-based marketing opportunities. Perform other duties as assigned. Serves as a member of University Libraries Deans Council.
Provide leadership for developing, creating and implementing marketing and communications strategies and activities for University Libraries. Work closely with the Associate University Librarians and Dean of Libraries to ensure that communications priorities and innovations are expressed through multiple internal and external communication channels, with the highest priority placed on professional journals and media. Develop and implement communications strategies that highlight and promote achievements of the Libraries. Coordinate closely with University Libraries’ administration, staff, stakeholders, and partners in order to set media priorities focused on innovations, develop media opportunities, identify and develop story ideas, ensure consistency of overall messaging and avoid duplication of effort and resources. Conduct quality control and manage production workflow; ensure adherence with University Visual Identity System. Develop media strategies and communications opportunities that support University Libraries philanthropic activities and programs. Work collaboratively with other members of the University Communications team and extended staff to ensure clear and consistent communications. Share strategies, pitch news and feature articles, produce content for the University’s print and online publications as needed and promote content through social media channels. Serve as liaison to departments throughout the Libraries; conduct needs assessment, generate ideas for communication strategies, develop related promotional plans, tactics, and materials. Serve on cross functional campus and Libraries teams; participate in professional growth activities; performs other duties as assigned. Research emerging trends in design, share best practices, facilitate critique among student employees in graphic design, videography, photography, and social media. Provide management for staff and student employees.
Bachelor's degree in communication, visual arts, or related field. Five (5) years of significant and progressive experience in marketing communications, event management, and external relations for university, non-profit, and/or corporate organizations. Equivalent combinations of relevant education and experience may be substituted as appropriate.
Master's degree in communication, visual arts, or related field; previous experience in higher education; supervisory experience
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University ...offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community.
UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impact, Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes.
Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years.
With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity.
UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East.
For more information on University of Texas at Arlington, visit: www.uta.edu