Director of Strategic Communications (Director of Public Relations)
Under the direction of the College President, the Director of Strategic Communications plans, organizes, orchestrates and evaluates a variety of activities in order to develop and maintain a strong and positive public image for the College. The Director presents the College to the community at large through the development and maintenance of relationships with K-12 partners, elected officials, corporations and/or other targeted entities. Incumbent in this position develops marketing and advertising campaigns, including written content and story material for website, social media, and college publications to advance the college’s goals at the local, state and national level.
The successful candidate will also coordinate governmental relations for the college in close consultation with the College President. This will include the development and implementation of advocacy campaigns and the creation of consistent channels of communications to elected officials at the local, state and federal level.
This is a defined-term, contract position.
In addition to the aforementioned duties, the successful candidate will:
Be responsible for writing, editing, proofreading and design of college publications
Be responsible for research and writing of news releases and their distribution to key media outlets and social media resulting in positive articles and posts about the College
Create and manage marketing strategies through various marketing channels that produce positive results for the college (increased enrollment, increased brand recognition, etc.). This also includes creating marketing campaigns that result in increased enrollment and revenue for the college.
Develop an annual Marketing Plan
Coordinate the College’s digital marketing strategy (including the design of digital advertisements, writing and developing landing pages, etc.)
Develop, implement and supervise all social media activity on behalf of the college, including but not limited to, Facebook, Twitter, Instagram and YouTube
Develop and implement Social Media campaigns that deliver optimal results for the College
Coordinate photography for press releases as well as internal and external events for the College
Serve as the primary spokesperson for the college and serves as the primary college PR liaison with the KCTCS system and other entities
Serve on the College’s Crisis Communication Planning Team and provides annual input regarding the communications aspect of the plan
Write letters, speeches and presentations for the President and other Cabinet-level officials as needed
Design presentations/other materials for the President and Cabinet-level officials
Coordinate media tracking for all positive and negative media impressions throughout the year (this is provided quarterly to the System as well as the College President)
Oversee the College’s Web Services division and ensures that College website is current (news and events) while coordinating strategies with the Webmaster to ensure curriculum and program pages adhere to accreditation guidelines
Design and distribute a monthly Perspective newsletter that is delivered to students, faculty, staff, and stakeholders
The successful applicant should be proficient in all aspects of computer operation and software (i.e. Word, Excel, PowerPoint, Outlook, Adobe Photoshop, Adobe InDesign, etc.). Applicant should have excellent organizational skills; high attention to detail; independent; self-motivated; able to work in a fast-paced, changing environment; excellent interpersonal skills; ability to communicate with many individuals at all levels (internally and externally), representing his/her self in a professional and courteous manner; ability to communicate clearly in writing and verbally; ability to multi-task, work under deadlines, and prioritize projects to meet deadlines with high levels of efficiency and accuracy.
Supervisory Responsibilities: Functions as a director of a division or department and typically supervises personnel under this job’s line of authority.
Bachelor’s Degree (Related Field; Marketing or Communications preferred), and four years related experience, or equivalent.
Applicants must complete the online application and upload a current resume and all college transcripts (copies are acceptable for initial review).
KY law requires state and national pre-employment background checks as a condition of employment.
Big Sandy Community and Technical College (BSCTC) is committed to quality educational opportunities for student success, promotes economic growth and enhances the quality of life of its constituents. With campuses in Prestonsburg, Pikeville, Paintsville and Hager Hill, BSCTC offers 30 academic and technical programs and more than 200 credentials with an emphasis on innovation in learning and stude...nt access, transfer and success.Celebrating more than 75 years of educational excellence, BSCTC features multiple career pathways for students. Our Go2Work program allows for accelerated training that leads to rewarding, high-demand and high-wage careers in two years or less. For those seeking to continue their education at a four-year school, our Go2Transfer program allows you to get your basics close to home and transfer with ease for a fraction of the cost of other colleges. Choose the academic program that best fits your needs.