The Cornell Cooperative Extension of Orange County (CCEOC) Communications Manager is responsible for providing leadership for the development and implementation of a comprehensive communications strategy for the Orange County Association. This strategy includes working with educators on specific programs as well as fund development, event outreach and coordination. This position involves diversified duties requiring knowledge of marketing, public relations, and digital media. The Communications Manager serves as part of the Administrative Leadership Team and acts as liaison to all media contacts, community organizations and partners. This position will oversee and supervise work assignments of the Communications Coordinator. In addition, the Communications Manager provides support and troubleshooting with Association staff for internal database system, and refers complicated database issues to the Finance Manager.
**Search extended through November 21, 2017.
Bachelor's Degree and six months' experience relevant to the role of this position.
Demonstrated ability to communicate effectively through oral, written and visual channels using traditional educational tools, as well as electronic technology (e.g. video, audio, web, etc.)
Demonstrated marketing and design abilities for effective branding and communications.
Creative and innovative approaches to marketing a community-based charitable organization's educational image and products.
Ability to initiate, plan, organize, implement and evaluate informal and formal marketing and public relations programs addressing diverse audiences.
In-depth knowledge of marketing and media methods.
Ability to work independently, make independent decisions, delegate tasks, manage multiple priorities and activities/events, and attend to details.
Ability to organize workload, handle administrative detail, work under pressure and establish priorities according to Association requirements.
Ability to display commitment to and enthusiasm for the mission of CCE.
Ability to work as a member of team and maintain satisfactory working relationships with others including the public; excellent human relations skills.
Ability and willingness to work with diverse audiences and maintain cultural sensitivity.
Ability to maintain a positive and professional appearance. Maintain a positive public image of CCE when dealing with clients, volunteers and committee members.
Must be able to transport marketing supplies and equipment to multiple program sites.
Ability to meet travel requirements associated with this position.
Ability to meet acceptable background check standards.
Demonstrated ability to create and maintain complex and unique databases.
Ability to work flexible hours which may include evenings and weekends, as appropriate.
Ability to identify, develop, and support volunteer involvement in public outreach efforts.
Three years' relevant experience.
Ability to speak, read, and write in Spanish
Knowledge of and ability to use In-Design
Experience with website design and maintenance
Direction - 45%
Provide highly complex specialized administrative leadership in communication and marketing strategy for the organization.
Develop shared Association vision, build understanding around the mission and develop appropriate goals and strategies to advance the mission internally and externally.
Plan effective strategic external and internal communication efforts.
Plan effective strategic marketing efforts.
Plan mass media efforts related to all program areas.
Develop and/or enhance relationships with appropriate agencies, organizations, industries, civic organizations, and community leaders for Association and programs through correspondence, presentations, responding to informational inquiries, and soliciting feedback on Association outreach efforts.
Develop a brand awareness that aligns with the statewide Plan of Work.
Develop good marketing strategies in the generation of an appropriate public image and support Association staff in attaining and promoting that image.
Develop an Association marketing plan, keying in on successes, research initiatives, and flagship programs.
Plan major public affairs events and functions.
Management - 40%
Provide moderately complex administrative management support to the overall organization.
Solve problems and conflicts that arrive in the operation of the marketing and public outreach area utilizing appropriate policies and procedures.
May provide moderately complex administrative management of established educational program goals as related to communications and external outreach efforts.
Provide highly complex specialized administrative tasks in guiding the implementation of communications and fund development strategies, activities, events, and communications budget, both program specific and association-wide ensuring all media and PR products comply with Cornell University Style/Brand Requirements, Association imaging/branding strategies and Federal compliance (EEO statements, etc.).
Guide the implementation of mass media efforts.
Guide effective strategic external and internal communication efforts.
Manage effective strategic marketing efforts.
Guide the implementation of a shared Association vision, building understanding around the mission and developing appropriate goals and strategies to advance the mission
Under guidance of supervisor, accomplish financial goals related to communications, primarily focused on budgeting.
Guide brand awareness that aligns with the Plan of Work.
May provide moderately complex administrative management support to the overall organization and the CCE Board Marketing and Capital Campaign Committee.
Manage marketing of Cornell Cooperative Extension appropriately in the various existing directories of organizations and agencies.
Recruit and manage volunteers to assist with social media posts, drafting press releases, tabling events, etc.
Guide the implementation of internal Donor Perfect database, providing support and troubleshooting to administrative staff and referring complicated issues to the Finance Manager.
Coordination/Operation - 10%
May provide moderately complex administrative tasks in implementing communication and marketing plans including, Annual Reports, Newsletters, Legislative Updates, Social Media communications (Facebook, Twitter, and Website), press releases, public relations and event marketing and fund raising marketing/communications.
Ensure that social media content contains current and timely news and information.
Act as production and marketing resource for staff.
Maintain Association exhibits and provides coordination for displays and represent the Association at community events such as promotions, fairs, etc.
Under guidance of Executive Director, serve as liaison with community organizations for marketing, event coordination, and communications.
Maintain database of and network with media and marketing contacts to be informed of CCE programs and events.
Professional Improvement and Other Duties as Assigned - 5%
In cooperation with Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes in programming and association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings, timely reporting of expenses, working with other staff, general marketing of Extension programs and other duties as assigned.
Health and Safety - Applies to all duties and functions
Support the association to maintain a safe working environment.
Be familiar and strive to follow any applicable federal, state, local regulations, association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO and Policy - Applies to all duties and functions
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Aware of, and adheres to, established Cornell Cooperative Extension Association of Orange County policies and procedures and Skills for Success.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely and accurate manner.
This is a full time, exempt position with an annual salary of $52,000.
Excellent benefits, based on eligibility, including:
Vacation, Sick and Personal time
NYS Health Insurance Program (including Dental Insurance)
Long-term Disability Insurance
Voluntary Tax Deferred Annuity
Voluntary Flexible Spending Accounts
Voluntary Group Universal Life Insurance
Voluntary Personal Accidental Insurance
Voluntary Legal Plan Insurance
Voluntary Long Term Care Insurance
Voluntary Auto and Homeowner's Insurance
Voluntary Pet Insurance
Voluntary New York's College Savings Program
How To Apply: Applicants (including current employees of other Cornell Cooperative Extension Associations) must apply online through the APPLY button in this job posting. Current employees of Cornell Cooperative Extension of Orange County are considered internal applicants and must apply online through their Workday account which may be accessed here: http://workday.cornell.edu/
All applicants are requested to submit a cover letter, resume and indicate three individuals who may be contacted as a reference. Please consider indicating in your application all information you feel would be helpful for selection committee members to know. Once the application is submitted you will NOT be able to change your submission or add attachments. Be sure that you have followed all directions and requirements listed in the job posting. For instructions, visit:
**Search extended through November 21, 2017. All applications must be received on-line by close of business on November 21, 2017. Position closing dates may change based on Association needs.
The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. If you require an accommodation so you may participate in the selection process you are encouraged to contact Cornell Cooperative Extension Administrative Systems at (607) 255-2117, or via email at: firstname.lastname@example.org.
For additional questions please contact Leah Cadwallader, Regional Human Resources Manager, e-mail LC267@cornell.edu or (845) 340-3990x314.
Association Communication Manager
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Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are support of diversity are strongly encouraged to apply.
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