Vice President, Communications and Strategic Engagement
Food Bank For New York City
November 15, 2017
New York , New York
Full Time - Experienced
4 Year Degree
Title: VP, Communications and Strategic Engagement
Reports to: President and CEO
Location: 39 Broadway
Primary Purpose of the Job:
The VP of Communications and Strategic Engagement, reporting to the Food Bank’s President and CEO, is responsible for the development and execution of a comprehensive marketing, communications and engagement strategy including effective positioning, messaging, editorial development, media relations, stakeholder outreach, events, and select partner relations.
This position will accomplish this by increasing the visibility and brand awareness of Food Bank For New York City, and its leadership among existing, new and targeted audiences. The VP of Communications and Strategic Engagement will identify unique opportunities and cultivate strategic partnerships within and across a variety of markets, programs and industries. The successful candidate will partner with FBNYC senior team, charity members, thought leaders and colleagues to engage influential public figures in mission-driven campaigns to drive positive, meaningful systemic change for New Yorkers facing hunger.
The successful candidate will demonstrate a clear commitment to the importance of excellent public education, exceptionally strong communications skills, solid experience in stakeholder engagement, excellent project management skills, and the ability to manage complex internal and external relationships. The VP of Communications and Strategic Engagement will lead the team responsible for creative, content development, social and engagement. She/He will be responsible for Food Banks integrated marketing and communication products and services including the newsletters, digital campaigns, web, E News and print publications, journals, reports and etc.
While the successful candidate will work across the organization, s/he will work closely with various departments within the External Relations and Operations divisions for maximum impact in the development of the Food Bank brand, connection with a more diversified audience and to ensure consistent and significant revenue generation to fulfill the mission and goals of the organization.
Principal Duties and Responsibilities:
Develop and execute an integrated, strategic MarComm and Engagement plan to advance Food Bank’s brand and mission; increase visibility and awareness in impactful ways across donor and key stakeholder audiences.
Create the strategies, messages and tools required to allow Food Bank to cultivate and enhance meaningful relationships with targeted, audiences including the media, corporate and government partners and individual supporters.
Identify and resolve challenges and emerging issues faced by the organization, working with leadership from across the organization to determine assets, solutions, and potential internal and external communication opportunities.
Serve as Food Bank’s marketing and communication expert, able to demonstrate expertise through real time, self produced product/tool/content development.
Reflect and promote a culture of high performance and continuous improvement, valuing learning and quality and staff development.
Effectively lead a team made up of directors, managers, admins and consultants responsible for Food Bank’s social media, marketing campaigns, events and volunteer services, creating and managing budgets and staff development.
Oversee and support the team responsible for Food Bank’s signature fundraising and engagement events ensuring increases to the bottom line and streamlining of the processes relied upon for successful execution.
Oversee and support the team responsible for cultivating and supporting Food Bank’s leadership councils including the President’s council, Jr. Board, Celebrity and culinary councils and etc. and volunteers.
Lead the execution of new processes, communication tools and engagement of Food Bank’s pool of volunteers.
Lead the organization wide effort to increase the diversity in the pool of supporters, friends and donors to better reflect the makeup of New Yorkers.
Oversee the design of programs, cultivation events and marketing efforts to engage current and prospective members/resources (e.g. Culinary Council) in Food Bank’s work.
Work with the President’s executive administrative team to connect Food Bank board members to events, activities and programs needed to ensure their deepened engagement and connection to the mission.
Manage the process of cultivation for various special prospects ensuring a mission based orientation, service activation and/or financial contribution.
Exercise solid judgment in prioritizing media opportunities, preparing talking points and other supporting material as needed.
Convert dormant and underutilized organization resources (such as celebrities) into organization champions allowing Food Bank to benefit from their position in and connection to various industries, audiences and sects.
Draft special communication on behalf of President’s office (letters, speeches and etc.) ensuring accuracy of voice, vision and brand disposition.
Represent Food Bank’s executive office with stellar professionalism and decorum, serving as a spokesperson and lead point person in media engagements and interactions.
Supervise, support and evaluate assigned staff.
Other duties as assigned.
Bachelor’s Degree with a minimum of 10 years of relevant experience with demonstrated success in brand development and management, fundraising, cultivation, event planning and donor activation.
Ability to present current evidence of previous experience and success as a MarComms leader benefiting a large scale organization, cause or mission.
Excellent portfolio management skills with the proven ability to develop and grow high-yield relationships.
Exceptional written and verbal communications skills and attention to detail; ability to infuse creativity, innovation and insight into all work products.
Must possess an entrepreneurial spirit resulting in creative approaches to strategy, engagement and donor cultivation.
Experience managing volunteer, media and communications efforts, including the development of message points and communication strategies for high profile partners.
Familiarity with the NYC giving community and demonstrated success therein is a must.
Ability to work with flexibility, efficiency, enthusiasm and diplomacy both individually and as part of a complex team effort.
Ability to meet deadlines and work well under pressure, with a history of success in roles requiring creative and critical thinking while managing multiple priorities in a highly dynamic environment.
Demonstrated commitment to Food Bank’s core values
Demonstrated commitment to continuous process improvement
Effective listening skills, with intellectual curiosity, honesty and sense of humor.
Experience working with professional athletes and/or entertainers preferred.
Demonstrated ability to convert cold calls into donors/champions/supporters.
Demonstrated independent judgment and problem-solving skills.
Innovative, proactive, high energy person with excellent interpersonal skills is a must.
Proficiency in managing budgets.
Supervisory experience required.
Excellent computer skills (Microsoft Word, Power Point and Excel).
Experience in or knowledge of social services issues is a MUST; experience in hunger is a plus.
Food Bank For New York City has been the city’s major hunger-relief organization working to end hunger throughout the five boroughs for more than 30 years. Nearly one in five New Yorkers relies on Food Bank for food and other resources. Food Bank takes a strategic, multifaceted approach that provides meals and builds capacity in the neediest communities, while raising awareness and engagement amon...g all New Yorkers. Through its network of more than 1,000 charities and schools citywide, Food Bank provides food for more than 64 million free meals for New Yorkers in need. Food Bank For New York City’s income support services, including food stamps (also known as SNAP) and free tax assistance for the working poor, put more than $150 million each year into the pockets of New Yorkers, helping them to afford food and achieve greater dignity and independence. In addition, Food Bank’s nutrition education programs and services empower more than 44,000 children and adults to sustain a healthy diet on a low budget.