The exempt, full-time, Communications Manager manages planning, development and implementation of all of Catholic Charities’ marketing strategies, marketing communications, and public relations activities, both external and internal.
This position manages the efforts of communications interns and coordinates strategically and tactically with the other functions and departments of Catholic Charities.
The Communications Manager reports to the Director of Advancement and has secondary working relationships with the Executive Director, senior management team, and program staff. Outside Catholic Charities, the position coordinates primarily with the media and printing vendors.
Ensure the consistent overall agency brand and its highest and best quality execution, both internally and externally, in alignment with the agency’s Mission, Vision, and Values.
Coordinate research and database enhancements to determine donor and would-be donor profiles for targeting communications.
Responsibility for partnering in the development, planning, planning, budgeting, creating, executing, and measuring of activities to meet the revenue budget and Strategic Plan goals.
Responsibility for annually updating the overall Marketing Communications Plan in coordination with the Director of Advancement and in alignment with the agency Strategic Plan.
Lead Directors and Managers in developing specific program marketing plans as needed.
Conduct market research and monitor trends in social services in our service area and nationally.
Overall responsibility for ensuring the consistent “voice” of Catholic Charities in all media.
Responsible for developing, writing, designing, and producing all agency communications materials, including publications, direct mail donor appeals, advertising, flyers, posters, parish bulletins, etc.
Responsible for managing all printing and media placements and deadlines, negotiating pricing, receiving and approving invoices, and tracking expenses.
Responsible for all social media posts, website development and updates, and online marketing.
Works with staff to capture “mission moments” and stories of program impact.
Responsible for directing and managing the public face of Catholic Charities in all media, including press releases, press interviews, crisis communications, parish and Catholic news, public speaking, “tabling,” etc.
Ensures accurate, consistent, confident, and timely response to emergencies or negative-impact issues.
Actively develops and maintains press relationships.
Seeks opportunities to connect the Executive Director and Leadership Team into the greater community (public speaking, events, Boards, etc.).
Serves as editor for Executive Director and Leadership Team speeches, presentations, written communications (monthly “Conversation,” annual report and newsletter letters, etc.)
Planning and budgeting
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report
progress to the Advancement Director, Executive Director and Board.
Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Recommend short- and long-term Catholic Charities goals and objectives, related to communications management, to the Advancement Director.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of Catholic Charities and use this information to help Catholic Charities operate with initiative and innovation.
Recruit, train, appraise, supervise, support, develop, promote and guide qualified volunteers and interns.
Ensure effective management within the marketing, communications and public relations function, with provision for succession.
Design, support and oversee cross-functional teams relative to the communications management function throughout Catholic Charities.
Other Responsibilities: Catholic Charities strategy
Work with senior staff, other staff and volunteers to develop and maintain a strategic communications perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and to ensure the overall health and vitality of Catholic Charities.
Help make sure that Catholic Charities’ philosophy, mission and vision are pertinent and practiced throughout Catholic Charities communications efforts.
Develop and coordinate means to seek regular input from Catholic Charities’ key constituencies regarding the quality of programs and services and organizational relevance related to communications.
Help formulate and administer policies to ensure the integrity of Catholic Charities communications efforts.
Act as an internal consultant to bring attention and solutions to institutional priorities related to communications.
The business and social environment we operate in has changed. What worked yesterday may not work today and will likely not work tomorrow. To thrive, we must incorporate new ways of thinking and embrace new practices. As part of our individual and agency cultural change process, it is critical that all employees of Catholic Charities aspire to the following:
A commitment to the agency’s mission, vision, and values;
A commitment to excellence in everything we do;
A commitment to accreditation as well as performance and quality improvement;
A commitment to outcomes and measured results;
A commitment to innovation and to what is possible.
Education, Experience, and Skills Required
Bachelor’s degree in journalism, marketing, or public relations, preferred. Graduate degree in a related field is desirable.
5 (five) or more years’ experience in marketing, communications or public relations with demonstrated success.
Two (2) or more years’ experience working with Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Two (2) or more years’ experience developing and managing budgets.
Two (2) or more years’ experience designing and producing print materials and publications.
Strong creative, strategic, analytical, organizational and personal sales skills.
Two (2) or more years demonstrated success writing press releases, making presentations and negotiating with media.
Computer literacy in word processing, data base management, and page layout including Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), Constant Contact or equivalent.
Proficiency using social media outlets (e.g. Facebook, Instagram, YouTube, Twitter) and web design programs (e.g. Drupal, Weebly, Wix or other).
Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.
Out-of-town, overnight travel is occasionally required.
One (1) or more years’ experience supporting volunteers is desirable.
Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.
Possess a valid California driver's license and minimum insurance.
Have an appreciation for the role of a church-affiliated agency in the human service arena.
Requires ability to sit 6-8 hours per day with intermittent occasional walking, standing, bending, squatting, and climbing.
Occasionally may be required to lift items up to 40 pounds to a height up to 3 feet.
Occasionally may be required to carry items up to 40 pounds for distances up to 10 feet, and up to 10 pounds for distances up to 500 feet.
Additional Salary Information: Commensurate with experience, with a generous benefits package.
Catholic Charities of the Diocese of Santa Rosa, a non-profit and the largest human services provider in the North Bay, serves the most vulnerable regardless of their religious, social, or economic background. We challenge poverty, counsel immigrants, and care for our seniors by supporting the dignity and independence of all we serve. We support, educate, create opportunities, ensure the well-being of our staff, and engage community leaders in the betterment of those most in need.