Social Media Specialist/Senior Social Media Specialist
November 30, 2017
Chestnut Hill, Massachusetts
The individual in this position must be both a self-starter and team player. Develops and implements social media strategy for Boston College, in consultation with University Communications senior management, to present the most positive impression of the BC brand and to consistently enhance BC's on-line visibility and reputation across a variety of audiences.
Creates, organizes and executes new and emerging social media platforms and presence; monitors, and maintains all social medial channels.
Produces and posts lively University-related content tailored to varying audiences and aligned with strategic objectives.
Provides counsel for social media practitioners across the University to ensure the proper use of protocols when using social media in an official capacity.
Monitors and interprets social media analytics to inform strategic direction, in consultation with senior leadership.
Assists with postings to BC News website; researches, writes and edits stories for BC News.
Title and salary dependent on candidate qualifications. Social Media Specialist: 1-3 years of experience in communications, public relations and/or marketing; social media, digital news experience preferred. Higher education experience desirable. Salary range: $49,360 - $61,700
Senior Social Media Specialist: 3-5 years of experience in communications, public relations and/or marketing; with two+ years of online marketing and communications experience. Higher education experience desirable. Salary range: $54,520 - $68,150
In-depth knowledge and understanding of social media channels and their audiences to allow for targeted messages.
Social media technical skills.
Effective interpersonal skills. Must be able to establish and maintain relationships with external and internal audiences.
Ability to work independently, yet in support of team objectives.
Requires strong project management and organizational skills.
Should be proficient in the following or related applications: Photoshop
Sprout Social, Iconosquare, and other social analytics tools.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.