Managing Editor and Director of Campaign Content (Fixed-Term)
Santa Clara University
January 9, 2018
Santa Clara, California
Santa Clara University is a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees.
Distinguished by its high student-retention rate, and ranked second among all master's universities in the West by U.S. News and World Report, Santa Clara University is California's oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
University Relations, composed of Development, Alumni Relations, and University Marketing and Communications, builds Santa Clara University's excellence and character by strengthening relations with alumni, parents, and friends of the University, raising public awareness, and increasing private philanthropy, which supports the University's growth and reputation.
Reporting to the Senior Director, Messaging and Content Strategy, the Managing Editor and Director of Campaign Content is responsible for the hands-on management of Santa Clara Magazine, published quarterly, the University's flagship publication. The managing editor and director also ensures that strategic content to support the University's campaign is developed for publication in print and on digital platforms managed by University Marketing and Communications. This is a full-time contract position.
Essential Duties and Responsibilities
1. Management: Santa Clara Magazine, including digital and print production of campaign content. a. Manage overall day-to-day operations for the magazine's digital and print editions, including scheduling and flow of all content. b. Direct the transformation of the magazine's digital edition through a redesign and migration to a new content management system in 2018. c. In consultation with Senior Director of Messaging and Content Strategy and colleagues, lead the determination, assignment, and coordination of appropriate art, including video, photography, and illustration. d. Manage development of content for digital and print to bolster the campaign. e. Direct copy editing, fact-checking, and proofing. f. Collaborate in planning for feature stories and conceptualizing content, look, and online navigation of digital stories on an ongoing basis and quarterly digital editions. g. Collaborate with Social and Emerging Strategy team in planning and posting on social media, and lead scheduling and strategy for magazine social media accounts.
2. Writing a. Develop, research, report, and write stories for digital and print. b. Write features, university news (Mission Matters), and alumni profiles (Bronco News). c. Ensure that stories map to key audiences and strategic content. d. Serve as key liaison with Alumni and Development offices, for stories and outreach connected to the campaign.
3. Editing a. Develop digital features by staff and freelance contributors to support the campaign. b. Cultivate stories through research, relationships, and conversation, with a priority on timely stories that can also be shaped into features, Mission Matters, Bronco News, and adapted for other platforms. c. Substantive editing for digital and print stories, including directing rewrites as necessary, to bring appropriate shape, tone, and voice. d. Contribute to editing all copy and ensure that stories adhere to the highest journalistic standards and maintain the appropriate voice. e. Collaborate with Senior Director of Messaging and Content Strategy in hiring and managing work of freelance contributors, and in researching and purchasing photography, video, and illustration. f. Understand and support the University's Jesuit mission and values, and seek imaginative ways that stories can take inspiration from the university's comprehensive campaign.
4. Management: Contributing Editors and Interns a. Provide in-house point of contact for questions about and submissions to Class Notes, unsolicited stories, address updates, and other queries. b. Direct the work of student interns, focused on digital publishing, research, writing, and fact-checking. c. Direct communications and oversee of freelance and interns on Class Notes and Obituaries for print and timely digital publication.
5. Other duties as assigned.
1. Collaborates with the Senior Director in ensuring that digital stories and the print magazine embody Santa Clara University and bolster campaign priorities. 2. Establishes and sustains relationships with leaders and members of the alumni community and on campus. 3. Oversees regular audience surveys and ensures that analytics are regularly provided. 4. Contributes to growth of readership for digital content to increase the funnel of readers and deepen engagement.
Provides Work Direction
1. Directs work and manages deadlines for contracted editors, writers, illustrators, and photographers/videographers for relevant stories. 2. Directs work and manages deadlines for university writers and other colleagues contributing to relevant sections of the website and the print edition of the magazine. 3. Collaborates with the hiring and management of interns for the Messaging and Content Strategy team.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
In addition to extensive work with laptop or desktop computer, regularly requires travel throughout campus and the San Francisco Bay Area. May require travel out of the area.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May at times require physical labor.
Meeting with external constituents at off-campus locations.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment
Mostly indoor office environment
Offices with equipment noise
Demonstrated knowledge of digital story planning, editing, and production processes.
Demonstrated knowledge of print magazine planning, editing, and production processes.
Thorough familiarity with editorial style (AP and Chicago), grammar, and punctuation.
Understanding of how a capital campaign can reinforce the University's priorities.
Knowledge of higher education fundraising a plus.
Understanding and appreciation of the mission of Santa Clara University and the vision and values of a Jesuit Catholic educational institution.
Proven skills in management of people and projects: planning, organizing, and following through, with ability to meet deadlines and maintain a high level of performance in a fast-paced environment.
Outstanding writing and editing skills, including breadth and depth and creativity in approaches to finding and telling true stories.
High level of skill and competency in copy editing.
Hands-on experience with Adobe Creative Suite, including InCopy, Acrobat, and InDesign, and versatility with print and digital design and publishing on Mac platform are required. The successful candidate should demonstrate an ability to learn new software and processes quickly.
Also desired: experience with additional components of Adobe Creative Suite, including PhotoShop and Illustrator, and project management software; familiarity with WordPress, HTML and DreamWeaver and/or TerminalFour or other content management systems, and with search engine optimization and meta tags.
Proven ability to initiate, lead, and manage projects from beginning to end with a sense of strategic direction.
Ability to integrate campaign and magazine content into current and evolving digital platforms.
Ability to collaborate with an editorial and design team for digital and print publication, and to collaborate with a digital strategy team for digital development and production.
Capable of supervising work of coworkers, students, and contractors.
Ability to tell stories in digital and print with a sense of appropriate tone and voice: with words and images and structures that embody Santa Clara University and bolster the campaign.
Education and/or Experience
Bachelor's degree required, preferably in writing, journalism or related field. Graduate degree preferred.
Eight to ten years of marketing, media relations, communications preferably in a higher education environment.
Minimum of eight years full-time related work experience, and proven success at writing for a national or international audience.
Supervisory or management experience preferred.
$3,700.00 - $4,350.00 semi-monthly, commensurate with experience
Santa Clara University, a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offers its more than 8,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees. Distinguished nationally by the fourth-highest graduation rate among all U.S. master's universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice.