The American Institute for Cancer Research is currently searching for an Assistant Director of Digital Fundraising responsible for:
Coordinating digital marketing campaigns via email, alerts and appeals, social media, mobile communications, paid digital acquisition, reputation management, and search engine optimization, to build awareness and engagement, raise funds, expand volunteer and supporter base, and support campaign goals;
Developing and implementing engagement and acquisition strategies for peer-to-peer fundraising and DIY fundraising.
Developing and executing strategies to integrate digital with other fundraising channels to drive revenue and engagement success
Evaluating and acting on breaking news stories to boost donor retention and ensure that the digital marketing programs drive mission success
Assisting with developing and administering annual revenue and expense budgets for digital fundraising and volunteer recruitment
Performing industry scans and monitoring research related to fundraising, advocacy, new and traditional media, and digital content to inform and enhance the organization’s success
Synthesizing data across multiple platforms into reporting that can be used to assess ROI
Identifing new and creative digital marketing growth strategies.
Identifing and evaluating trends, tools and technologies within the digital marketing landscape for potential implementation to drive performance
Salary is in the low to mid $60's with excellent benefits.
Interested candidates should send their cover letter, resume and salary requirements to firstname.lastname@example.org.
The ideal candidate will have 5-7 years' experience in fundraising with a focus on digital, peer to peer, endurance programs. We are looking for a high energy indivdual who can bring new ideas and strategy to grow our digital fundraising.
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