A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The School for Environment and Sustainability (SEAS) is seeking an experienced and highly qualified Director of Communications and Outreach to design and implement a comprehensive, integrated communications plan; establish long-term strategies, directions, and goals to advance the school's visibility and reputation; strengthen the School's talent; and creatively identify new strategies to enhance the school's external recognition and rankings.
The Director manages the interests of and the communications needs for multiple stakeholder groups within SEAS, including development, student affairs, faculty and faculty research programs, and the School as a whole. This is accomplished through collaboration with the Dean, Associate Deans, faculty and senior leadership.
The Director is responsible for leading and managing the marketing and communications team, which includes: supervising, mentoring, and hiring staff; optimizing organizational structure as needed; developing and managing the budget for communications functions; and ensuring accountability for goals.
Develop and implement a multi-channel marketing and communications strategy; set annual and long-term goals; ensure a consistent and integrated approach across all media and communications platforms (e.g., print, web, social media, emerging technologies and events), and clearly articulate desired and measurable outcomes for all communication initiatives. Devise a strategy for public events that grows the reputation and influence of the school, providing expertise that supports symposia, exhibitions, lectures, and other signature events.
Create, implement, and measure the success of a comprehensive internal and external marketing, communications and public relations program that helps SEAS achieve its strategic goals, including: attracting the best and brightest students, faculty and staff, differentiating the school from competitor schools, strengthening ties with alumni and donors and increasing overall awareness of the SEAS brand and impact on the world. Cultivate and coordinate media interest in SEAS and ensure regular contact with target media and appropriate responses to media requests.
Develop, lead, and manage a new functional unit within the school charged with supporting faculty advancement activities through the creation of new research and engagement programs funded by various external sponsors such as institutes, foundations, federal agencies, and private industry. Specifically, the team will support faculty with proposal writing, graphic design, and plans for broader impacts. The team will host collaborator design meetings, and maintain boilerplate materials to help streamline processes.
Stay abreast of the latest advancements in the fields of marketing, communications, and public relations to ensure that SEAS operates with initiative and innovation. Develop metrics to support continuous improvement in marketing and communications efforts.
Represent SEAS within the University of Michigan marketing and communications community; foster effective partnerships, and align objectives with other schools and colleges, Michigan News, and the University's Office of the Vice President of Communications. Help plan and lead an effective SEAS strategy for crisis communication.
Contribute to establishing and maintaining a diverse, equitable and inclusive environment for all members of the SEAS community.
Master's degree with at least 8 years of progressive public relations, media relations, marketing, and communications planning.
Experience in developing written strategic plans with message platforms, goals, and metrics for long-term progress against the goals/initiatives of the school.
Experience in supervising a professional staff, with a demonstrated ability to manage performance and strategy. Ability to delegate work and to empower staff to expand their skills, abilities and competencies.
Strong interpersonal skills and team leadership skills.
Demonstrated record of accomplishment in developing and implementing marketing/communications plans, including branding, public relations, crisis communication, web site development, and social media.
Exceptional writing, editing, and oral communications skills as well as experience in communicating and engaging effectively with a wide range of constituencies across a diverse organization such as an academic community.
Ability to navigate a decentralized environment, using expertise and relationship building skills to achieve objectives.
Experience with the implementation and use of a CRM application.
Experience in a higher education environment.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For..." survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.