Full-Time Social Media Coordinator/Writer - Middlesex Community College
Middlesex Community College
January 13, 2018
Location: Bedford, MA Category: Full-time Staff Posted On: Fri Jan 12 2018 Job Description:
Title: Social Media Coordinator/Writer
Unit: Non-Unit Professional
Dept.: Office of Marketing Communications
Reports To: Dean of Marketing Communications
General Summary: The Social Media Coordinator/Writer is a strong writer and a creative,energetic and enthusiastic self-starter. This position is part of a cohesive, professional, award-winning team that supports the marketing and communications needs of the college. The Social Media Coordinator/Writer creates copy to disseminate across a wide range of platforms and media channels, including traditional news media, social media, digital media, marketing materials, and the web. A primary responsibility will include managing MCC's social media strategy, managing our daily presence on each social media channel; and consulting with college stakeholders about how to better utilize social media. Current social channels include LinkedIn, Twitter, YouTube, Facebook, Instagram and Pinterest with an eye to expanding into other platforms such as Snapchat.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Social Media Coordinator
Coordinate college social media by developing engaging original content (writing and video) for the official college social media: Responding to social media inquiries (posts, direct messages) in a timely fashion; also engage media sources with relevant content and key stakeholders via contests, challenges and new initiatives
Build and refine a content-creation, delivery and measurement process for each content type: e-blast, blog, website content, social media posts and other promotion.
Participate in the creation of relevant, original, and high-quality content (original text and video) - providing best practices and insights on top performing content.
Work with designers to generate graphics to support content to be published daily, to build meaningful connections and encourage audience to take action
Track and report metrics on audience, reach, content performance, and objectives.
Create and edit videos.
Work with the Director of Marketing Communications to devise and implement a comprehensive, creative and bold social media and content strategy consistent with the strategic and communications plans of the College.
Establish a high standard for social and new media for the campus community and serve as a campus resource for other administrative and academic offices seeking to use social media effectively.
Develop successful relationships with faculty, students, staff, and administrators to build social media content.
Works with Enrollment/Admissions to promote enrollment/admissions initiatives to prospective and current students.
Supervise social media intern(s) as part of the college's Communications Department
Evaluate and deploy new social media platforms that promise to enrich engagement with the College's varied audiences.
Work with the Senior Writer/Editor to develop, to write and promote the college to a wide range of media
Respond to media inquiries
Responsible for integrating the university branding and messaging into college marketing and communication
Contribute news articles for internal outlets, including PROFILES magazine and the college's online news room
Write/edit copy for internal and external marketing materials
Write/edit promotional copy for print, radio, television, and the web to ensure consistent college message/brand
Solicit, receive and rewrite copy for college announcements and miscellaneous marketing materials
Physical Ability: Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight. The position includes an extensive amount of time working at a computer workstation.
Sensory Requirements: Some tasks require the ability to perceive and discriminate colors or shades of colors, sounds, and visual cues or signals. Some tasks require the ability to communicate orally.
Environmental Factors: Essential functions are regularly performed without exposure to adverse environmental conditions.
The Massachusetts Board of Higher Education - Middlesex Community College is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, The Massachusetts Board of Higher Education - Middlesex Community College will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
1. Bachelor's degree from an accredited institution in English, communications, mass communications or journalism or a related discipline. 2. Three years of writing/editing experience. 3. Demonstrated ability to write across multiple writing platforms including social media, print and digital media. 4. Superior writing and editing ability including knowledge of and/or ability to follow AP and college style. 5. Experience writing for the web, including blogging platforms. 6. Demonstrated creative experience building social media audiences.
7. Experience with social media analytics tools. 8. Experience in or strong interest in interviewing people and writing profiles about them. 9. Ability to thrive in a dynamic atmosphere and manage multiple projects with competing deadlines. 10. Strong interpersonal skills and ability to work collaboratively across departments. 11. Demonstrated commitment to promoting diversity and experience working with individuals of diverse identities such as socioeconomic level, sexual orientation, race, ethnicity and veterans including those with different levels of academic preparation, varying physical and learning abilities. 12. Advanced knowledge of Microsoft Office (Outlook, PowerPoint, Word, and Excel).
13. Facility with creating /editing videos.
1. Experience writing for higher education, and for multiple target audiences.
2. Master's degree in English, communications, mass communications or journalism or a related discipline.
3. Bilingual skills a plus.
SALARY: Non-Unit Professional Grade 4($39,900-57,800). Starting salary will be based upon education and experience and is not expected to exceed $48,800.
START DATE: February 2018
CAMPUS: The position's main office will be in Bedford, but will also require work on the Lowell campus or other venues to cover events.
SCHEDULE: Monday through Friday, 37.5 hours per week. Occasionally hours may vary to cover events or meet deadlines.
APPLICATION DEADLINE: February 2, 2018
The College will not sponsor applicants for work visas.
At Middlesex Community College, everyone teaches, everyone learns. Collaborative in nature and innovative in practice, we educate, engage, and empower a diverse community of learners. Through transformative opportunities, we challenge and support every student to succeed and lead. Recognizing equity and inclusion as the foundation for excellence and creativity, Middlesex Community College meets the evolving educational, civic and workforce needs of our local and global communities.