The Senior Director, Advancement Communications is responsible for ensuring that the work of the Advancement Communications team is strategically aligned with the work of the College's Office of Marketing, including core messaging, design and copywriting quality, and print production standards. They will directly manage the Advancement Communications and stewardship teams, and the overall strategy of the constituency communications and donor stewardship functions. The Senior Director will create, maintain, and share an annual marketing communications plan, in collaboration with members of Advancement and Marketing, and oversee campaign communications, proposal writing, and alumni and annual fund communications, as well as initiate and support communication strategies that include social media outreach, e-marketing, solicitations, and other forms of electronic and print marketing. Responsible for designing, implementing, and directing an integrated and comprehensive donor relations and stewardship program that appropriately and consistently promotes interaction and connection with, and recognition of, donors at all levels.
The Senior Director is forward-thinking, innovative and energetic professional with proven success in campaign communications, capable of developing and orchestrating the implementation of a multi-year plan to advance institutional efforts. The Office of Marketing is responsible for the oversight and final approval of Babson's digital content (website content, social media, and video); Babson Magazine content; and news and media relations outreach. The Senior Director of Advancement Communications will collaborate with the managers of these areas within the Office of Marketing when advancement initiatives or projects would engage with these institutional channels.
Manage the Advancement Communications team to deliver effective messaging that supports constituent engagement and provide strategic communications and marketing support to all functions within the Advancement division.
Oversee a comprehensive communications strategy for alumni engagement, annual fund, and stewardship.
Create, update, and implement an annual integrated marketing plan that advances the goals set forth for the College's giving campaign, 2019: A Campaign for Babson's Second Century. Under their leadership, the marketing plan and its associated communications will be designed and disseminated to further engage the Babson community (i.e., alumni, parents, faculty, staff, and students) and its friends, to create a culture of philanthropy, and to increase volunteerism, advocacy, and giving leading into and beyond the College's centennials in 2019.
Ensure that the work of the Advancement Communications team is strategically aligned with the work of the College's Office of Marketing This alignment will include core messaging, design and copywriting quality, and print production standards.
Serve as the primary liaison and collaborator with the Office of Marketing's management team.
Direct the creation of proposals for individuals and corporations and foundations. Oversees and writes, edits, and proofreads proposals, gift opportunities descriptions, concepts papers, and other material for significant gift support at the College.
Provide practical communications support as a writer and editor, including the drafting of campaign collateral, reports, and letters.
Evaluate the quality and impact of the donor relations/stewardship program whose components include use of gifts, recognition, events, gift agreements, management of information, and privacy compliance.
Collaborate with leadership within Advancement to create strategies for developing compelling communications for the purpose of creating an energetic and enthusiastic culture of philanthropy.
Oversee a comprehensive social media outreach and interaction strategy including the use of multiple platforms in collaboration with the Office of Marketing's Associate Director of Integrated Content Strategy.
Provide ongoing leadership, support and guidance to direct reports, including participating in regular face-to-face meetings, helping set and reviewing annual goals and objectives, identifying areas of opportunity for growth, including but not limited to formal professional development activities.
Other duties as assigned by the Assistant Vice President of Administration.
Supervises: Sr. Development Writer Associate Director, Communications Director, Stewardship
Minimum Level of Education Required Bachelor's Degree
Position Knowledge/Skills & Abilities Requirements:
Minimum of 10-15 years relevant experience with a proven track record in communications and top-notch organizational skills is a must.
Strategic and detailed planner who understands the role of advancement in a higher education environment.
Experience managing campaign communications, creating compelling solicitations and thoughtful stewardship.
Demonstrated ability for writing for development, web, proofreading and editing skills, and design sensibility.
Knowledge of social media and digital communications and e-marketing.
The ability to work effectively with diverse groups.
Knowledge of website design practices and trends in marketing, including social networking strategies.
Excellent organizational, written, and verbal communication skills.
Able to manage multiple projects simultaneously.
Ability to envision and propose new methods to perform tasks that support ET&A; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Must have an entrepreneurial approach to fundraising, combined with professional integrity and a commitment to the collaborative process.
Must have strategic planning, organizational, and communication skills to articulate the mission of the College and fundraising goals of the campaign.
Must have demonstrated effectiveness in working with a diverse student body, faculty, staff, and other constituents.
Must have exceptional collaboration and interpersonal skills, and the ability to be effective engaging with all levels within the college.
Creates an environment where direct reports have the freedom and security to take initiative; deals with complexities with resilience, resourcefulness, and optimism; and appreciates open mindedness, creativity, and agility in thought and tactics.
Embraces ideas and changes created by all community members.
Works independently to solve problems; looks for opportunities to take on responsibility; takes thoughtful risks; and effectively acts on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and effectively handles change; demonstrates willingness to try new skills and challenging tasks; and is flexible in changing conditions.
Must have had a valid unrestricted U.S. Driver's License for one year, and maintain throughout employment an insurable (as determined by the College's insurer's criteria) or a satisfactory driving record; must successfully complete and pass the College's vehicle training program within the first 60 days of employment; annual or more frequent review of employee's driving record based on the College insurer's criteria; and safety training as required by management.
Additional Required Skills and Abilities: • Master's Degree preferred • Experience in higher education and working in complex organizations is preferred
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity,national origin, disability, veteran status,or any otherprotected characteristic. The EEO is the Law poster is available here. Babson College is committed to enhancing diversity and inclusion across all levels of the College. Candidates who believe they can contribute to this value are strongly encouraged to apply.
Internal Number: 100947535
About Babson College
At Babson, we believe that entrepreneurship is applicable?and crucial?in organizations of all types and sizes, in established businesses as well as new ventures. Today, teams, divisions, and whole enterprises are striving to be more entrepreneurial. Furthermore, entrepreneurial thought and action are happening at all levels of an organization, where collaboration complements top-down leadership.Babson College was the first to understand that thinking and acting entrepreneurially is more than just an inclination. Rather, it can be taught. And we do it better than anyone.