<p>The Public Relations Consultant works for the University News Service. The News Service is the primary public relations office for the University of Minnesota and the initial point of access for local, national and international media. The consultant is responsible for providing strategic counsel on public relations and media relations issues, and identifying and placing news stories as part of comprehensive public relations strategies to highlight the critical role of the University’s health sciences in educating and training health professionals, conducting ground breaking research, and advancing patient care. Specifically, the Public Relations Consultant will:<br /><br />• Work with the University community to identify and implement strategic proactive and responsive communications that will include identifying and publicizing news, research findings, accomplishments and achievements that advance the reputation of the institution;<br />• Create and maintain professional, productive relationships with the media;<br />• Manage print, broadcast and online news inquiries;<br />• Provide media relations and public relations counsel, media training, prep materials (e.g., talking points, Q&A, etc.) and other resources to effectively tell the University’s story and manage the institution’s reputation;<br />• Engage with faculty and University partners to translate complex research topics into easy-to-understand news releases, opinion editorials and other content;<br />• Collaborate with other University Relations staff and University partners to maximize exposure for stories via social media and other communications assets (e.g. university web site, internal communications, partner newsletters, etc.)<br />• Help manage issues and crises, in cooperation with the Director of Public Relations, Assistant Director of Public Relations, and University leaders and communicators;<br />• Create, develop and implement communications strategies (including evaluation metrics) for university initiatives and projects;<br />• Strengthen proactive partnerships with internal stakeholders, including University senior leaders, to identify stories, external and internal communications opportunities and strategies to engage partner networks and influencers;<br />• Work with other members of the News Service/PR team to develop internal processes and practices that improve efficiency, responsiveness and strategic public relations;<br />• Coordinate and staff media interviews, including management of any health information privacy issues and protocols related to media’s presence in specific facilities.<br /><br />Relationships: <br />1. Reports to the Director of Public Relations<br />2. The News Service is a part of University Relations, the central public relations and marketing department of the University of Minnesota<br />3. Develop and maintain strong, positive working relationships with University staff, senior leaders and administrators, college communicators, and members of the media</p><p>This position is a full-time, 100%, 12 month appointment with benefits. </p>
<p>Required qualifications: Bachelor's degree in Communications, Journalism, or Marketing with two to four years of professional experience. Or a non-communication-related degree with at least four years of professional experience (at least two of which is in communications). Experience in the field of journalism, public relations or communications. Ability to pitch and earn placement of news stories in print and electronic media. A record of successfully using social media as a tool in strategic public relations. Excellent written and oral communication skills, sound news judgment and an entrepreneurial attitude are essential. Also needed are the ability to develop and execute communications strategies, experience navigating sensitive topics and/or issues and the ability to prioritize, follow through and work independently under tight deadlines. Experience in health care communications and knowledge of video and other multimedia are a plus.</p>
Internal Number: 322003
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.