We're the Philadelphia Media Network (PMN), the company behind the Philadelphia Inquirer, the Daily News and Philly.com. Our fast-changing newsroom is committed to telling great stories and deepening our connection with the communities we serve. We’re owned by the non-profit Lenfest Institute for Journalism, and we’re at the very center of the mission to create a lasting future for ambitious local journalism.
Engagement editors are responsible for driving audience growth on all social platforms and managing branded social channels. This requires editors to work with coverage editors and reporters to engage audiences in our journalism with a goal of extending reach and engagement. It is key that engagement editors are well-versed in understanding analytics and audience behaviors and translating that information back to the newsroom in practical (and measurable) ways.
Duties and Responsibilities
Design and implement strategies to build audience on and off-platform
Curate and content for PMN-branded social media channels with a voice and mix appropriate to the platform
Strategize with the newsroom to identify contributors and content for all engagement projects
Identify and build relationships with outside influencers, media partners and our online community to drive audience growth
Work with editorial team to conceptualize how stories and projects are packaged and told on social platforms
Contribute ideas to add and retain subscribers through the use of community-generated content and community engagement projects and edit UGC as needed
Help our audience find answers and solutions and be the audience advocate throughout the PMN newsroom, listening to our readers and elevating productive discourse on topics related to our journalism
Work hands-on as a trainer and evangelist to help reporters build communities around their beats
Inspire different ways to tell stories based on listening to and analyzing audience trends
Demonstrated experience engaging and growing online communities for a media brand
Ability to customize content curation and editorial voice to fit each platform or channel
Ability to interpret audience and apply learnings for the purpose of growing engagement and audience, both on- and off-platform
Strong core journalism skills and news judgement (reporting, producing and editing)
Ability to multi-task, communicate and collaborate effectively in a deadline-driven environment
Ability to set and deliver on engagement and growth KPIs. Effective project management and time management skills; self-motivated and self-directed
Strong storytelling skills and an eye for topics that inspire, engage and energize readers
Expert knowledge of social media platforms as promotion, newsgathering and community building tools
Demonstrated use of analytics tools that measure engagement, including Parse.ly, Chartbeat, SocialFlow, CrowdTangle and Google Analytics
About Philadelphia Media Network
Philadelphia Media Network, Inc. (PMN) is the region's largest media network and parent company of the region's number one destination website for anything and everything Philly, philly.com. PMN publishes the region's largest newspaper network – that includes the Pulitzer Prize-winning Philadelphia Inquirer and Philadelphia Daily News -- and is focused on integrating its brand platforms with the goal of serving as a technological leader and innovator in the digital future. The Philadelphia Media Network reaches an average weekly audience of 1.8 million adults - more than the combination of the three evening television news shows or the combination of those radio stations ranked in the top ten during drive-time programming.
Philadelphia Media Network is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.