The Communications Specialist II provides a broad range of communications and marketing support to New Student & Family Programs including the development and implementation of the new student and Aggie Parent & Family communication plans. This includes writing, editing, designing and producing handbooks, flyers, newsletters, websites, social media, presentations, marketing pieces, and email campaigns. Additionally, the Communications Specialist will assist with the planning, implementation and promotion of several large scale, campus wide events including New Student Conferences, Howdy Week: Aggieland's Week of Welcome and Family Weekend.
Required Education and Experience:
Bachelorâ™s degree or equivalent combination of education and experience.
Two years of communications and/or marketing experience.
Required Special Knowledge, Skills, and Abilities:
Significant experience with desktop publishing (i.e. Adobe Suite) and editing.
Knowledge of web page design.
Experience managing social media.
Preferred Education and Experience:
Bachelorâ™s degree or Masterâ™s degree in a related field.
Experience working within the higher education environment, and ideally within orientation programs and/or the first-year student experience.
Preferred Special Knowledge, Skills, and Abilities:
Experience designing content for mobile applications.
Excellent oral and written communication skills, willingness to work as part of a team to aid students and family members.
Ability to work in general office conditions.. Ability to multi-task and work cooperatively with others.
Attends meetings and conferences concerning students and with student groups at times beyond usual working hours.
Salary: $36,512- $42,000
Special Instructions to Applicants:
Please upload publications along with a resume and cover letter.
Manage the New Student Communication Plan for over 13,000 new Aggies. This would include creating and implementing a communication plan with regular touchpoints from the time of a studentâ™s NSC registration through the first class day, including but not limited to: New Student Conference Handbook, Pre-Conference Emails and New Aggie News (Spring and Summer Editions). This position will also design, create content and manage publication of the Texas A&M New Student Handbook and the New Student Conference Handbook.
Manage the Aggie Parent & Family Communication Plan for over 30,000 families. This would include designing and creating content and managing the publication of the Aggie Family Calendar, as well as, creating monthly e-newsletters and an Aggie Family Newsletter each semester. Generate e-mail communication to families 3 weeks, 10 days, and 2 days prior to the New Student Conference. Develop a marketing plan for parent and family New Student Conference registration and other outreach including: webchats, summer send-offs, etc. Coordinate communicator group with Colleges and Departments across campus to initiate collaboration amongst those sending information to Aggie Families.
Manage content for office websites including newaggie.tamu.edu, studentlife.tamu.edu/NSFP and aggiefamilies.tamu.edu. Manage office social media presence (currently Facebook, Twitter, Instagram and Snapchat).
Assist with the planning, implementation and promotion of several large scale, campus wide events including New Student Conferences, Howdy Week: Aggielandâ™s Week of Welcome and Family Weekend.
Prepare schedules, videos, multimedia components and assist with script development for NSCs. Design and manage publication of Howdy Week marketing pieces.
Research new communication initiatives, gather information, and generate ideas for print publications, social media, e-communications and websites for New Student & Family Programs. May provide training on communication processes and procedures. Monitor and assess the effectiveness of communication strategies and adjust communication plans as necessary; recommend improvements to processes as needed.
Serve as a representative on Department, Division and University committees and task forces, at events, and to department stakeholders as assigned. Includes membership in the on-going university-wide New Student Conference Committee. Occasional travel including but not limited to speaking to Aggie Moms or A&M Clubs on behalf of New Student & Family Programs or the Offices of the Dean of Student Life may be required. Other duties as assigned by the supervising Coordinator for New Student & Family Programs.
Performs other duties as assigned.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.
Internal Number: R-002003
About Texas A&M University
Texas A&M University is dedicated to the discovery, development, communication, and application of knowledge in a wide range of academic and professional fields. Its mission of providing the highest quality undergraduate and graduate programs is inseparable from its mission of developing new understandings through research and creativity. It prepares students to assume roles in leadership, responsibility, and service to society. Texas A&M assumes as its historic trust the maintenance of freedom of inquiry and an intellectual environment nurturing the human mind and spirit. It welcomes and seeks to serve persons of all racial, ethnic, and geographic groups, women and men alike, as it addresses the needs of an increasingly diverse population and a global economy. In the twenty-first century, Texas A&M University seeks to assume a place of preeminence among public universities while respecting its history and traditions.