Assoc Director, Media Relations & Faculty Research
December 2, 2016
New Haven, Connecticut
Full-time - Experienced
Under the supervision of the Managing Director of Marketing and Public Relations the Associate Director of Media Relations and Faculty Research will generate media placements for faculty and their research, collaborating directly with individual faculty, and aligning work with strategic objectives of the school.
Closely collaborate with the school's faculty experts, meeting with them regularly to discuss their research interests, and upcoming publications. Read their research, books, and working papers and pitch their scholarship in a way that trade and mainstream media will understand. Look for opportunities to link Yale SOM faculty with national/international media conversations. Promote positive awareness of Yale SOM as a multi-faceted, top-tier institution of management education.
Develop and execute tactics to raise awareness the Global Network for Advanced Management, including facilitating press releases announcing new member schools and pitching story ideas about Global Network activities, arranging media roundtables for deans and professors, and promoting GNAM surveys. Work in close coordination with the Director of Global Initiatives and Assistant Director of Global Communications on projects with a global focus.
Working closely with the Managing Director of Marketing and Public Relations, coordinate external public relations agencies to build the global reputation of the school and its faculty experts; develop and maintain regular contact with media representatives in multiple disciplines for faculty interviews.
Develop special media relations projects in close concert with faculty centers and conferences, and other special initiatives such as the Yale SOM Fifth Decade Campaign. Build relationships with external media sources and creatively pursue media opportunities and coverage for the school. Generate inquiries from national and international news media, student media, the University community and the general public. Enhance the overall quality of media relations for key stakeholders by preparing them for media interviews.
Coordinate across content development teams and other stakeholders to create social first' angles for content marketing; produce content for both external and internal channels; write copy and social media posts; provide insights into social audiences, influencers, and topical online conversation that are complimentary to the school's identity and faculty research. May perform other duties as assigned.
Posting Position Title: Communications Officer 1
University Job Title: Assoc Director, Media Relations & Faculty Research
Work Week: Standard (M-F equal number of hours per day)
Required Skill/ability 1: Must enjoy and be adept at reading complicated research materials (i.e. academic books, journal articles, working papers, research outlines) and translating it into layman's terms--into a vernacular that will be understood by trade and popular press throughout the world.
Required Skill/ability 2: Well-developed project management, team coordination, organizational skills, writing skills, and social media fluency.
Required Skill/ability 3: Thorough knowledge of various media such as newspaper, radio, print, magazine, online and broadcast channels.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.