Reporting to the Executive Editor, responsible for the use of data and business intelligence efforts to grow audiences and engagement on YSM's website, social media channels, newsletters and an assortment of traditional and emerging partner platforms.
Posting Position Title: Analytics & Audience Development Mgr, YSM
University Job Title: Analytics & Audience Development Mgr, YSM
Work Week: Standard (M-F equal number of hours per day)
Required Skill/ability 1: Significant experience with, or very strong interest in health, wellness and science content, utilizing outstanding analytical skills with a proven track record of turning data into meaningful, actionable insights and strategic recommendations. Proven top-notch writing, communication and presentation skills.
Required Skill/ability 2: Deep understanding of data and analytics as used on the web, mobile and social platforms. Proven experience with Google Analytics, Adobe Analytics/Omniture and Facebook Insights. Deep experience with Excel: Pivot tables, vlookup, etc with proficiency in quantitative testing such as A/B and multivariate testing.
Required Skill/ability 3: Demonstrated ability managing conflicting priorities and deadlines among long term projects with the ability to deliver against a defined set of metrics and key performance indicators (KPI).
Required Skill/ability 4: Must be willing and able to work occasional off-hours on nights and weekends, as deadlines and breaking news dictates.
Required Skill/ability 5:
Preferred Education, Experience and Skills:
Required Licenses Or Certifications:
Bachelor's Degree and 5 years of marketing and/or audience development experience in a newsroom or agency environment or equivalent combination of education and experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.