About Virginia Tech:
Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
The Media Relations Officer works in collaboration with the Media Relations Director to develop and implement the university's central media relations strategy. She/he must be a versatile communicator with a proven ability to work independently but also feel comfortable collaborating on or leading a team or project that spans across work groups.
The Media Relations Officer regularly writes tip sheets and advisories; develops targeted media lists and pitches stories. She/he works across the campus with colleges, schools and units to identify media opportunities and engage in message preparation and training —serving as a liaison to college and unit communicators and facilitating the needs of visiting media on campus.
The Media Relations Officer works with teammates to establish and report metrics to show impact of media efforts and bring media best practices to the full Virginia Tech communications team.
He/she helps manage Virginia Tech media relations activities such as: social media accounts; live-streaming of news events; media relations team's dashboard metrics and dashboard metrics across Advancement; daily media summaries; news release distribution; experts database for media relations; and training of other communicators to use media database platforms. Responsibilities can also include event planning, organization and management of "newsmaker" events and news conferences.
Strong organizational skills and sound news judgment are vital in this position.
Bachelor's degree with relevant public relations and communications experience or Master's degree.
Experience working in media or experience managing media relations and/or media events; excellent communication, writing, interpersonal, and organizational skills.
Ability to work independently and develop suitable solutions within established time frame; ability to handle multiple projects and deadlines.
Ability to work independently and manage projects that span across working groups.
Knowledge of media and media trends.
Understanding of web development tools and best practices.
Knowledge of best practices in social media and experience using and managing content on social media outlets.
Knowledge of multimedia principles, concepts, and techniques and experience shooting and producing video.
Live video streaming of events.
Experience with Newswise, Eureka Alert, Google Analytics, Photoshop, Final Cut, Cison and search engine optimization practices.
Experience conceptualizing and managing events.
Experience with Adobe Creative Cloud software (Photoshop, Illustrator, and InDesign).
Experience using website content management systems (e.g. Drupal, Word Press, etc.).
Experience in higher education, public relations, advertising, and/or marketing.
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Non-Tenure Track
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Review Date: 03/01/2017