Employment Type: Permanent Staff (SHRA)
Vacancy ID: P006794
Salary Range: $45,195-$55,239
The purpose of the Content Marketing Manager position is to tell the story of the UNC Eshelman School of Pharmacy in a way that is relevant to the needs of targeted audiences. The Content Marketing Manager shapes our content marketing materials and independently manages our content marketing efforts through a dual-minded approach: as a highly creative and excellent writer while also being process-driven, and relying on data to make strategic decisions about shaping and distributing content.
The Content Marketing Manager works with the Senior Director of Marketing and Communications and the Director of Marketing to create, repurpose, maintain and optimize content targeted toward prospective students, alumni, industry, pharmacy professionals, the news media, current students, faculty and staff. Content includes but is not limited to information about the School, pharmacy practice, our research enterprise, faculty profiles, student profiles, special-event materials, newsletter content, blog articles, fund-raising collateral, social media content and website content.
The Content Marketing Manager should be a prolific and talented content creator across mediums; producing print, digital and social content and blogging regularly to expand our School's audience, position the School as thought leaders in pharmacy practice and education, and to produce leads for potential applicants, donors and research partners. The Content Marketing Manager works with minimum supervision to ensure that content is professional, compelling, accurate, audience appropriate and conforms to best practices of writing and design and to University and School style, standards, and policies.
Education and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
The successful candidate must demonstrate the following:Knowledge and experience in web analytics, social media, print and mobile content and a willingness to stay up-to-date on the latest trends in these areas;
Ability to analyze marketing needs and produce content and social media directed toward achieving goals;
Excellent communication skills, both oral and written;
Superior project management skills and the ability to manage multiple, deadline-driven projects simultaneously;
Strong leadership and client relationship skills;
A high level of creativity;
Attention to detail.
Preferred :A Master's degree in Business, Marketing, Advertising, Journalism, Communications, or related field with at least two years of content marketing experience;
Knowledge and experience in marketing/advertising and client relations management is an advantage;
Working knowledge of Inbound Marketing principles and content marketing practices;
Editorial mindset that seeks to understand what audiences consume and how to create it;
Experience with Wordpress, Google analytics, and the top social channels;
Experience analyzing audience data, identifying trends, and building audiences.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.