Employment Status: Staff
Description of Key Responsibility:
1.Researches and produces integrated, creative content for all platforms, ensuring the College’s website, print publications and other outlets engage "digital natives' and other key constituencies with relevant and timely news, information and features that reflect the College's key message, brand and strategic initiatives.
2.Develops content ideas that are gathered from campus engagement with faculty, staff, students and attendance at events. Participates in content strategy discussions and applies strategic thinking to complex assignments that may involve long-form and short-form copy, infographics and other visual communication tools.
3.Contributes content for the College’s social media platforms. In collaboration with editorial and communication teams, generates ideas for Facebook, Twitter and Instagram posts designed to engage students, alumni and other members of the College community.
4.Supports alumni engagement and communication by collecting and creatively disseminating news about College alumni.
5.Creates pitches and news releases for local, regional and national media outlets. Partners with editorial, communication and public relations staff to identify newsworthy, compelling stories and op-eds.
6.Completes writing assignments that include but are not limited to presentations, community correspondence, thank you letters, brochures and marketing collateral.
7.Assists with gathering photos for content platforms by suggesting opportunities and working directly with photographers to obtain appropriate images. Knowledge of digital camera and photo skills a plus.
8.Seeks out and participates in professional development training, such as through the Council for Advancement and Support of Education and Public Relations Society of America.
9.Works well as part of the marketing and communications team; is creative, dependable and resourceful, and can succeed in a fast-paced, highly collaborative environment.
A Bachelor's degree in English, Journalism, Communications or related field is
Internship and/or one to three years of experience desired. Excellent writing, spelling and grammatical skills are essential.
The Communications Specialist is a key member of the Office of Marketing and Communications team, contributing thoughtful, well-written and engaging content for print, web and social media communications platforms. The communications specialist will generate short-form and long-form content that supports institutional strategies, branding, reputation, student recruitment, alumni engagement/fundraising, academic programming, promotional campaigns and media relations initiatives. In addition, the communications specialist will enhance awareness of the accomplishments and strengths of the College's faculty, staff, students and alumni.