Department: Communications and Public Affairs
The Media Relations Coordinator is a member of Washington and Lee's Communications and Public Affairs team and is instrumental in helping tell W&L's story to external audiences through news media. The coordinator must possess excellent communications skills and the ability to communicate W&L's strategic messages by writing engaging news releases, conducting internal interviews and working with local and hometown media under the supervision of the Director of Media and Community Relations.
Essential and Related Functions:
- Collaborates with Communications colleagues to draft news releases and hometown press releases that support W&L's communications and marketing strategy.
- Manages W&L's hometown release program to promote student awards and recognition in their hometown print, online, broadcast and social media.
- Garners local and regional press coverage for university stories and events.
- Generates, drafts and fact-checks university-wide event, lecture, performance and speaker press releases.
- Assists in compiling a daily news brief for senior leadership.
- Generates engaging news content that will be relevant to local and regional media.
- Assists in monitoring and reporting on media coverage of Washington and Lee.
- Posts and monitors stories on news-related social media accounts.
- Assists with execution of communication plans in crisis situations.
- Serves as backup event photographer.
- Collaborates with video producers to capture commentary and live soundbites for video content.
- Answers main office phone; serves as first point of contact for media and public calling the office.
- Additional related duties as assigned.
Bachelor’s degree in journalism, communications, public relations, or an equivalent combination of education and related experience. Excellent written and oral communications skills. Working knowledge of Microsoft Outlook, Word and Excel, and an ability to adopt and maintain expertise in new software as needed. Experience coordinating interviews and event details with multiple and diverse contacts and working on multiple projects simultaneously in a deadline-driven environment. Ability to communicate and collaborate in a professional and courteous manner with media, community contacts, and departmental and university colleagues, and to work well both independently and as part of a team. Willingness to maintain a flexible schedule, including working occasional evenings and weekends as required.Required Competencies:
- Plan and Coordinate - Sets clear goals, prioritizes work plans and monitors progress regularly with an eye for detail. Organizes situations or events with the aim of efficiently and effectively using the University’s resources (e.g., workspace, equipment, tools, etc.). Makes an effort to involve others in planning and decision-making (i.e., seeks their input and commitment).
- Technical Skills - Demonstrates knowledge of professional-level concepts, applies skills over a broad scope of work and is adept at handling complex tasks and problems independently. Understands how functions and services across the University are interdependent and how they impact goals. Encourages continuous improvement of work methods and techniques by sharing success stories and lessons learned. Actively reviews development opportunities and seeks to learn about relevant tools, systems or technologies.
- Results Focused -Adapts to other people’s approach (e.g., work habits, learning styles, etc.). Keeps focused on goals despite challenges and helps others achieve their own by removing obstacles. Demonstrates initiative to accept new challenges and learn new procedures. Consistently thinks ahead, prepares and is able to implement contingency plans to avoid problems.
- Communication and Relations - Able to effectively adapt communication style, method and level of detail to the needs of others. Consistently treats others in a manner that demonstrates a keen awareness and understanding of their needs. Acts as a role model by being able to work comfortably with people of differing work-styles, backgrounds, cultures, ages and gender.
- Teamwork/Team Development - Sets personal and professional goals that support broader work group goals. Listens attentively to ideas and concerns of others and makes others feel heard and appreciated. Gives credit and recognition to work group member’s contributions when objectives are met, and makes suggestions to enhance work efficiencies.
Type: Full-time, 12 Month, With Benefits
Special Instructions to Applicants:
Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all‐inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.