Essential Functions: JOB PURPOSEDevelop, implement and administer plans and programs designed to define, execute and grow WDET's online communities and develop a 360 degree understanding of its members in order to cultivate loyalty, user creativity, and viral energy. ESSENTIAL FUNCTIONSDevelop and implement a strategic plan for the creation and incorporation of daily content into the website. Collaborate with a network of staff journalists; cultivate a broad, diverse network of guest bloggers and contributors and scout and source out-of-house material for incorporation into the daily content stream. Provide insight and direction regarding formatics, style and tone and oversee the trafficking, creation and quality assurance of all content.Deliver highly effective, brand-defining communications across multiple social media, social networking, and UGC outlets, along with niche web communities and blogs. Engage and grow a wide, diverse community of listener advocates and foster WDET's ability to learn and adapt through perpetual audience engagement.Define the editorial and content management processes of this work center and, in collaboration with the Program Director, motivates a group of contributing authors from WDET's news and editorial areas. Work closely with the station management, who will also regularly contribute content. Develop and maintain effective working relationships with internal and external contacts to improve operational efficiency and meet station standards and goals. Serve in a liaison and resource capacity and remain current with industry developments and trends.Provide audience analysis. Collect and interpret data, provide customized analysis products for stakeholders and maintain effective working relationship with data vendors.
Qualifications: MINIMUM QUALIFICATIONSGraduation from an accredited college or university with major coursework in mass communications, broadcast journalism or related field.Reasonable previous job experience with demonstrated strength in cross departmental execution.Knowledge of popular culture, entertainment trends and pertinent technology.Superior oral, editorial and written skills.Effective interpersonal and customer relations skills. Demonstrated ability to influence and motivate others.Strong analytical and problem solving skills including audience and marketplace analysis.Strong project management skills.Strong interpersonal skills are required for interaction with internal university clients.
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is d...edicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.