California Polytechnic State University, San Luis Obispo
May 27, 2017
San Luis Obispo, California
Full-time - Experienced
Higher Education Institution
Cal Poly, San Luis Obispo
Digital Communications Specialist
Department:CSM-Deans Office (117502)
College/Division: CSM-College of Science & Math
Salary Range: $3,515 - $5,704 per month
Position Description: ***THIS POSITION IS OPEN UNTIL FILLED***
Working in conjunction with the Communications and Publications Specialist, the Digital Communications Specialist works independently to promote the College of Science and Mathematics' (CSM) reputation and programs to a state, national, and worldwide audience; and develop and enhance relationships between the college and its key constituent groups, including students, parents, alumni, friends and donors, via digital communication methods. In collaboration with the Communications and Publications Specialist, the Digital Communications Specialist will maximize the college's online presence, providing information about the college's departments, programs and activities through the college and department websites, social media and other digital communications.
This position works with the internal college and university communities and in close collaboration with the College of Science and Mathematics, University Development, Annual Giving, University Marketing, and University Communications. The Digital Communications Specialist will work collaboratively with University Marketing to ensure that university-wide standards, branding and messaging are followed. In addition, this position will also participate in the development and execution of communications strategic plans and policies.
The following examples illustrate typical work activities and are not meant to be all inclusive or restrictive:
Websites: Develop, edit and maintain content on college and department websites to maximize the websites as a communications, outreach and academic tool. Ensure that content is consistent with college's key messages and strategic objectives. Work with departments to develop website content and ensure individual department and faculty web pages follow university branding guidelines, Web practices and standards. Coordinate with department chairs and faculty to ensure effective communication and maintain an atmosphere of teamwork with various constituents. Work closely with University Marketing and Annual Giving to coordinate and collaborate on messages, branding, and communication strategies. Ensure that content placed on the college website meets ADA requirements. Assist with online newsletters for the college and departments as needed. Research and analyze current technology trends/practices and implement as appropriate across the college.
Social Media: Develop and implement strategies and messaging for the college's social media platforms. Execute social media campaigns across platforms.
General Communications: Participate in college communications planning. Consult with departments and academic units and contact, interview and correspond with department chairs, faulty, staff, students, alumni, donors, industry representatives and others. Research and analyze topic areas and collect, develop, and organize information for the production of digital material used in public relations. Create and develop internal and external content for others. Assist in developing templates and best practices for college and departmental electronic communications.
Supervision: Provide lead work direction and training to student assistants, including the college web team. Explain and discuss policies and plans, assign duties, give detailed instructions, pertinent information and timelines. Oversee and review work and direct contacts with industry, faculty, staff, students, and alumni.
Minimum Qualifications (Staff Only): EDUCATION AND EXPERIENCE: Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
LICENSES, CERTIFICATES, CREDENTIALS: Possession of a valid California driver's license or the ability to obtain by data of hire.
Thorough knowledge of web communication techniques, vehicles & formats. Ability to effectively use web technology to achieve communication goals.
Working knowledge of HTML, Cascading Style Sheets (CSS), and content management systems, such as Drupal.
Excellent computer skills and proficiency with a variety of computer applications including a working knowledge of a variety of software programs such as word processing, desktop publishing, photo editing, web page development and web browsers. Strong aptitude for and ability to quickly learn new communications software and technology, with demonstrable skills.
Demonstrated ability to plan & execute effective social media campaigns on multiple platforms, such as Facebook, Twitter, LinkedIn, YouTube & Instagram.
Working knowledge of communication & branding strategies to promote & position the college, especially social media strategies.
Strong story development & journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques & the ability to define & deliver messages; ability to interview, research & write compelling stories for web.
Demonstrated ability to review & evaluate graphic design for quality, currency & branding.
Working knowledge of & ability to apply standard theories, practices, principles & techniques in the public affairs, media, & marketing areas.
Demonstrated ability to keep abreast of campus events & subject matter expertise in relation to current events to identify & capitalize on media opportunities that will promote the university & increase positive media coverage.
Ability to analyze & select pertinent facts & integrate them into communication vehicles.
Working knowledge of applicable laws pertaining to written & electronic materials, confidentiality & news media, including libel/slander, copyright, & privacy laws. Ability to present information that meets the requirements of the media & publications involved & that is designed for audiences of varying interests.
Exceptional interpersonal skills, including strong public speaking, listening & interpretive skills; expertise in working effectively & creatively w/ diverse individuals & groups
Knowledge of & ability to apply emerging online communication practices, principles & techniques.
Knowledge of or ability to learn college & university objectives & priorities & to interpret & convey college & university objectives to faculty, staff, students, alumni, donors, industry representatives & the general public.
Working knowledge of journalistic research techniques & methods; ability to research & identify communication needs & target audiences.
Preferred Qualifications: Continued Required Qualifications:
Demonstrated customer service experience requiring a very high level of diplomacy & professionalism.
Excellent communication skills; ability to effectively communicate information in a clear & understandable manner, both verbally & in writing.
Thorough knowledge of English grammar, spelling, punctuation & modern English usage.
Ability to train & provide lead work direction to student assistants.
Demonstrated ability to maintain a high degree of confidentiality. Ability to appropriately handle sensitive & confidential information. High standards of ethical conduct & confidentiality in dealing w/ internal & external constituencies.
Ability to initiate, establish & foster communication & teamwork by maintaining a positive, cooperative, productive work atmosphere in & outside the University w/ the ability to establish & maintain effective working relationships w/in a diverse population & w/ those from various cultural backgrounds.
Ability to use tact & diplomacy to effectively handle a broad range of high level & sensitive interpersonal situations w/ diverse personalities, & to respond appropriately to conflicts & problems.
Excellent organizational & time management skills w/ demonstrated ability to set own priorities & effectively plan, coordinate, prioritize, take direction, & execute multiple projects & meet established, as well as fluctuating & time-sensitive deadlines.
Ability to analyze situations, apply independent judgment, discretion & initiative to address problems & develop practical, thorough & creative solutions.
Experience in web design and maintenance that meets ADA requirements to ensure accessibility for persons with disabilities.
Working knowledge of Adobe Creative Suite.
Knowledge of video production and editing, including working knowledge of Final Cut Pro, Avid and/or Adobe Premiere Pro, as well as post production software such as After Effects, Audition and Photoshop.
Ability to shoot and process media-quality digital photos for web and print.
Demonstrated skills in an institutional/educational environment utilizing a customer-oriented and service-centered attitude.
Special Conditions: ***THIS POSITION IS OPEN UNTIL FILLED***
Must be able to sit in front of a computer monitor for extended periods of time.
Must be willing to travel and attend training programs off-site professional development.
Must be able to work overtime, occasional holidays, and adjust working hours to meet special jobs (i.e. publication deadlines, CSM events, or meetings). May be called back periodically to perform work as needed on an emergency basis.
Must be able to drive to pick up and deliver documents.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position classification has been defined as "Exempt" and is not subject to overtime provisions of the Fair Labor Standards Act (FLSA).
Retired CalPERS members selected for this vacancy must request and be approved for reinstatement from retirement prior to the start date. Employment of retired CalPERS members will typically be for 90 days or less and must be for work requiring specialized skills or for a bona fide emergency to prevent stoppage of business.
May be required to complete a Supplemental Employment Application Questionnaire, which contains questions pertaining to conviction history, and submit it when requested by Cal Poly. This disclosure is confidential and will not necessarily preclude applicants from employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
Please note: Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Sensitive positions are those requiring heightened scrutiny of individuals holding the position based on potential for harm to children, concerns for the safety and security of people, animals, or property, or heightened risk of financial loss to Cal Poly or individuals in the university community.
About California Polytechnic State University, San Luis Obispo
Cal Poly is a nationally ranked, four-year, comprehensive public university, with approximately 17,500 undergraduate, 120 post-baccalaureate, and 900 graduate students. The Cal Poly community fosters teaching, scholarship, and service in a learn-by-doing environment where students, staff, and faculty are partners in discovery. Cal Poly has built an exemplary reputation on its learn-by-doing approa...ch to the preparation of undergraduate and graduate students. It is a distinctive learning community offering academically focused students a hands-on educational experience that prepares them for today's scientific and technical world. Cal Poly provides a balanced education in the arts, sciences, and technology, while encouraging cross-disciplinary and co-curricular experiences. U.S. News and World Report has ranked Cal Poly #1 among public master's universities in the western United States for 24 consecutive years. The University values free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility. As a campus, we welcome and nurture a rich array of different perspectives, ideas and cultures. We encourage international and multi-cultural education in order to prepare students for successful participation and competition in a diverse world and a global workforce. We believe that diversity of our students, faculty, and staff enlivens and enriches Cal Poly’s educational environment.