Senior Director of Strategic and Digital Communications
May 31, 2017
Rockville Centre, New York
Higher Education Institution
Position: Senior Director of Strategic and Digital Communications
Department: Office of the President
Supervisor: Chief of Staff
General Purpose: The Senior Director’s primary responsibility is to drive communication throughout the campus and externally using an array of digital and traditional communication strategies and platforms for the specific purpose of:
Informing stakeholders of news, policies, updates, outcomes, strategies and accomplishments
Promoting Molloy College in building its reputation and recruitment of prospective students
Essential Duties and Responsibilities:
Manage the College’s website, intranet and social media platforms, developing plans for ongoing improvement and increased engagement
Manage the solicitation, storage (hub) and distribution of compelling content (digital, video, image, written) for the College’s website, intranet and social media platforms
Plan, promote and manage an internal communications process that effectively delivers and enhances college-wide communications and advances the strategic priorities of the College
Establish and implement processes and procedures for effective internal communications and the effective use of the College’s digital communications’ platforms, establishing protocols and practices for addressing social media conversations, online news and posts, email content and influencer conversations that may impact Molloy’s reputation
Expand the College’s efforts to position faculty, students and programs as an active and visible presence in the community and region via digital communication platforms
Establish sound working relationships with all constituencies of the College, creating a collaborative atmosphere in order to advance successful communications practices and reinforce branding and messaging through campus-wide and digital communication channels
Provide training for specific employees identified as “leads” for managing departmental communication, web pages, social media, and the Intranet
Promote and manage a project planning atmosphere using project management software
Attend and participate in college-wide committees to gain insight into new pipelines
Build, develop, inspire, motivate and manage a team of proactive, effective and dedicated communications professionals
Manage the communications’ budget aligned with the priorities of the Office of the President and the College
Assume additional responsibilities as required
Specific Duties: Develop and implement a strategic digital communications plan in line with the College’s Strategic Plan, Marketing Plan, Enrollment Plan and the Internal Communications Plan outlining specific short and long-term goals, strategies, outcomes, templates, processes, timelines, milestones, assessment measures (analytics and conversion rates) and corresponding resources for each medium. Adjust plan as needed. Develop a process with outcomes to ensure all internal, strategic and digital communications are relevant, on message, on brand, timely, accurate, consistent and continually updated and evaluated as outlined in the strategic digital communication plan and in line with the College’s strategic vision.
Peripheral Duties: Collaborate with numerous offices at the College, including the Office of Marketing and Public Relations, Office of Student Affairs, Admissions, Athletics and the Office of Human Resources on an ongoing basis to ensure content is available in a central location (hub) for repurposing and that it adheres to brand messaging and strategic guidelines. The scope of this position also requires interaction with the Office of Institutional Research, Planning and Information Technology. Attend seminars and workshops as needed, supporting new and innovative digital strategies. Serve on College-wide committees, task forces and work groups when needed as an active partner in ensuring internal communications are widespread and understood.
Desired Minimum Qualifications: Education and Experience Necessary Knowledge, Skills and Abilities:
Proven ability to motivate, inspire and coach a team with disparate backgrounds and skills
Experience in effectively managing a communications function and professional staff
Demonstrated ability to think, plan, and execute proactively and strategically with successful results
Able to effectively develop communications strategies and programs that advance the goals and priorities of an academic institution.
Proven communications expertise, from tracking and identification to planning, messaging and front-line participation
Successful experience and understanding in using modern communications platforms and channels such as social, digital and interactive media, Intranet, website, etc. – to support institutional objectives
Exceptional interpersonal skills
Excellent oral and written communications’ skills
Excellent organizational and project management skills; demonstrated ability to prioritize work and complete projects on time, within budget and of superior quality
At least 10 years of communications, digital, and social media experience, preferably managing a diverse team of professionals in a complex and dynamic academic environment
Bachelor’s degree in related field (Communications, English, Journalism, Marketing, Digital Media) or equivalent combination of education and/or experience. Master’s degree preferred
An understanding of and personal commitment to the mission and vision of Molloy College
Willingness to work non-standard hours
Supervision Received: Works under the general supervision of the Chief of Staff
Supervision Exercised: Interactive Media Specialist/Web Content Manager Web Application Developer Social Media Manager Other roles TBD
Responsibility for Public Contact: Daily contact with internal and external communities requiring courtesy, discretion, and sound judgment.
Licensing and Certification: Digital Marketing Adobe Google Analytics Ecommerce Analytics Digital Analytics Promotional Analytics Subscription and CPG Analytics Big Data SQL SAS SEO Project Management
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions; such as, while performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately quiet. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Molloy College, an independent, Catholic college rooted in the Dominican tradition of study, spirituality, service and community, is committed to academic excellence with respect for each person. Through transformative education, Molloy promotes a lifelong search for truth and the development of ethical leadership.