Develops, plans and implements communications programs to generate positive publicity for L.A. in key international media outlets. Manages international agencies and 3-person team. Reports to Vice President, Global Communications.
Develops, plans and implements creative publicity programs based on the brand strategy to promote the destination in key markets around the world in conjunction with internal PR team members and external PR agencies.
Manages day-to-day activities of 3-person in-house publicity team. Accountable to ensure publicity goals from markets are met.
Directs PR program execution including stunts, consumer media events and consumer press conferences.
Proactively contacts media to discuss story angles to increase consumer media editorial coverage of the destination.
Serves as host for media.
Drafts and/or edits various speeches, PowerPoint presentations, brochure copy, news releases, Web site articles, newsletter copy and completes other editorial assignments . If necessary, provides or reviews translations.
Participates in the development of various marketing plans and budgets.
Manages relevant program budgets, ensuring programs are conducted within budget guidelines, noting and reporting monthly variances.
Monitors markets for hospitality, travel, PR and social media trends.
Participates on industry and/or L.A. Tourism committees and teams as assigned or selected.
Assists members in developing and enhancing their own PR efforts through education and consultation.
Serves as a brand ambassador for the destination and the organization.
Participates in selection process of job-relevant outside vendors.
Performs other accountabilities and projects as assigned.
Note: Requires some international and domestic travel.
EDUCATION AND/OR EXPERIENCE: Bachelor's degree (BA) from four-year college or university required and 8-10 years related experience and/or training. Previous management experience required. Previous PR agency or in-house public relations experience required; travel industry experience preferred. Mandarin and/or Spanish-speaking language skills a plus.
COMPUTER SKILLS: Must have working knowledge of and experience with Word, Excel and PowerPoint.
LANGUAGE SKILLS: Mandarin and/or Spanish-speaking language skills a plus.
OTHER: Excellent writing, verbal communication and interpersonal skills Analytical capability with proficiency in details Thrives in fast-paced and fluid environment
The mission of the Los Angeles Tourism & Convention Board (LATCB) is to advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, LATCB is responsible for sales and marketing efforts focused on the meetings & convention industry, domestic and international leisure travelers, and worldwide ...travel trade and consumer media. LATCB works proudly on behalf of more than 1,100 Member businesses from the area’s hospitality and tourism community to promote Los Angeles as one of the world’s preferred travel destinations. As the foundation for creating an experience that is uniquely L.A., LATCB partners with its Members to actively promote and grow their business among visitors to the City of Angels