<p>CTSI is looking for an individual who can nimbly work within the defined communication tools to professionally create and produce on-brand written, graphic, and video content that is visually appealing, compelling, and persuasive. The ideal candidate will be adept at managing collaborative projects with diverse audiences, traversing a large, nuanced and matrixed organization, troubleshooting tool and tactical issues, and performing under pressure in a fast-paced, results-based organization. The position is best suited for someone who is naturally curious and seeks to have a deep understanding of CTSI’s business, someone who has the keen ability to identify and put together disparate pieces of information to form a bigger picture that informs a strategic communications plan, and someone who is comfortable with ambiguity.</p><p>Under the CTSI Communications Manager’s direction, the Communications Specialist will be responsible for the creation and day-to-day support of content designed to generate internal and external interest in CTSI’s funding, project support, consultations, services, tools, resources, and educational and translational workforce development programs.<br /><br />Responsibilities<br /><br />Communication Development and Branding (30%)</p><ul><li>Develop project and program-based communication plans and execute tactical elements identified within the plans.</li><li>Perform content changes across CTSI’s website and CTSI-managed web assets.</li><li>Create and maintain editorial calendars for content across social media, blog and other channels.</li><li>Coordinate aspects of CTSI’s internal communications program (Lunch and Learn, Semi-Annual Gathering, stand-alone emails, intranet and employee newsletter support).</li><li>Coordinate and monitor the use of CTSI’s brand and visual identity to ensure consistency across the organization and its diverse business units.</li><li>Engage communicators and departmental administrative personnel across relevant University of Minnesota and Academic Health Center units, and health partners across the state to encourage placement of CTSI-related content in their channels.</li><li>Collaborate effectively across the organization and with partner groups to drive CTSI initiatives.</li></ul><p>Content Development (50%)</p><ul><li>Write copy for news stories, in-depth features, and promotional content for CTSI programs, services, tools and resources.</li><li>Develop social media content and post frequently to appropriate social media channels.</li><li>Transform written content into easy-to-digest graphical and video assets.</li><li>Develop and edit video content and maintain a content library.</li><li>Create and distribute CTSI’s monthly eNewsletter and associated content.</li><li>Create and distribute stand-alone eblasts for CTSI programs, services, support and funding programs.</li></ul><p>Communications Administrative Support (20%)</p><ul><li>Track digital engagement and communications results and assemble monthly and quarterly metric reports for use by the communications manager to analyze trends and develop strategies that help leadership drive business results.</li><li>Maintain CTSI’s marketing cabinet to ensure its adequately stocked.</li><li>Maintain email subscriber database and internal distribution lists.</li><li>Provide administrative and communications support for CTSI-wide events.</li><li>Keep up with emerging trends in the profession and recommend solutions to streamline and automate communication processes, tools, and systems. </li><li>Other duties as assigned.</li></ul>
<p>Required Qualifications</p><ul><li>Bachelor’s degree in strategic communications, public relations, or marketing required and two years’ professional experience in a marketing or communications-related role, or 6 years of equivalent education and experience. </li><li>Demonstrated experience developing communications plans and executing marketing communications tactics across all channels (e.g., print, digital, web, electronic, social, in-person).</li><li>Demonstrated ability to write and design news, feature-length, and promotional content.</li><li>Experience in HTML and previous experience using Drupal or other content management system.</li></ul><p>Preferred Qualifications</p><ul><li>Strong writing, editing, and proofreading experience.</li><li>Experience producing and editing professional-quality videos.</li><li>Experience creating and manipulating graphics and infographics.</li><li>Familiarity with the healthcare industry, health research, or performing work under federal research grants.</li><li>Track-record of successful collaborative work and engaging diverse populations.</li></ul>
Internal Number: 322852
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.