The Senior Vice President (SVP), Research and Measurement is responsible for all research and measurement activities at the IAB and serves as the advertising industry’s chief consumer representative. As head of the IAB research organization, the SVP leads all consumer research and initiatives on advertising measurement. She/he assures that consumer insights inform the technical standards the IAB Tech Lab develops for the industry. The SVP will report to the Executive Vice President of Industry Initiatives and manage the Research team.
Major Responsibilities (include, but not limited to):
Lead all consumer research and initiatives on advertising measurement.
Inspire and lead a small team of researchers and must possess the vision and the capacity to stay ahead of consumer and marketplace trends.
Develop and expand IAB’s reputation for critical market-making research.
Lead IAB’s Research Council, comprised of industry research leaders.
Identify key challenges and opportunities for growth in interactive advertising from the consumer’s perspective; this includes working with industry leaders to define roadblocks and identify solutions to make sure that the consumer’s “voice” is recognized as the digital advertising marketplace continues to grow and evolve by deploying high impact research, industry primers, “best practice” guidance, thought leadership, education, and events to further the industry’s goals.
Provide thought leadership and help drive industry consensus and reshape the IAB measurement efforts, in conjunction with the General Managers of the Centers of Excellence.
Develop budget and manage profit and loss (P&L) for Research department.
Ensure that Research department achieves budgeted revenue goals by working with the Investment and Relations team to sell training and certification products to member companies.
Conduct working groups comprised of senior executives from different disciplines, and command their trust, respect, and cooperation, as well as, work collaboratively with a number of IAB and industry groups, including:
IAB Tech Lab
Agency Advisory Board
Ad Products Advisory Board
Media Ratings Council
“Making Measurement Make Sense (3MS)” initiatives
Enhance IAB’s profile and impact in the industry by continuing to provide thought leadership on metrics, measurement and research. IAB’s annual PWC financial report is a core deliverable.
Ten or more years of experience in advertising and marketing research, gained in a highly regarded media, technology, agency or consulting firm environment.
The ideal candidate will have significant digital media background. Exposure to other media platforms, particularly television/video, is highly desirable.
Deep knowledge of the media and advertising industries, including practices, processes and emerging platforms and technologies.
Recognized expert in conceiving and delivering highly regarded primary and secondary research.
Fluency in consumer research, media measurement and metrics.
Proven thought-leadership skills. Demonstrated ability to create, articulate, defend, and disseminate points-of-view.
Demonstrated skill as a communicator. Prolific creator of quality content, including research, presentations, articles, and social media posts, etc. Excellent public speaker and writer. Well-versed in speaking to the press.
Track record of success as a team player, willing to pitch in and support others internally and externally to get the job done.
Advertising and Marketing Thought Leader: The ideal candidate works well in the rapidly changing advertising and marketing landscape and has led a research organization known for its effectiveness in partnering with marketers/agencies to deliver innovative and effective business solutions. The ideal candidate has intellectual horsepower, business acumen and is technologically savvy to set the IAB’s research agenda in support of members’ business goals. The ideal candidate is highly strategic and will be comfortable working with internal and external resources to continue to build IAB’s reputation as a center for industry thought leadership and excellence. He/she has the knowledge and insight and to be able to demonstrate what the findings of any study really mean to the consumer and the consumer experience in digital to a diverse group of constituents.
Collaborative Leader and Consensus Builder: The ideal candidate will be a diplomat who has displayed skill in building consensus in the context of a group of diverse stakeholders with differing interests. He/she demonstrates the ability to bring various viewpoints together behind a common vision and direction and will have an impressive reputation for building IAB November 2016 Page 7 relationships that inspire trust and respect. With a balance of analytical, strategic and leadership skills, he or she will have a strong reputation for action, intelligence and decisiveness.
Effective Communicator and Influencer: The ideal candidate demonstrates the ability to synthesize complex industry and research issues and deliver a point of view in a crisp, compelling and fact-based manner. He/she has strong listening skills, and an openness to other points of view. With exceptional executive presence, he/she will inspire others. The ideal candidate will get experience interfacing with the news media, both general interest and trade. He/she will be skilled in communicating with confidence in both large and small group settings.
Please send your resume and salary requirements to firstname.lastname@example.org for consideration.
IAB is an equal employment opportunity employer in accordance to federal, state, and local laws. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.