The manager of communications is responsible for day-to-day implementation of ACA’s content management and media relations strategy to ensure accurate, consistent and effective messaging. The manager fields media inquiries for information, monitors news and social media, and develops content to support communications to ACA’s key audiences, which include members, the media and supporting industries, and to advance ACA's brand. The manager has a thorough working knowledge of the relationship between planned social media, website content management, community engagement and direct response.
Public and Media Relations
Monitor media daily to identify relevant placements, trends and potential opportunities
Field media inquiries and provide requested information or set up interviews
Write and distribute ACA news releases and feature releases
Primary responsibility for developing and implementing social media efforts across platforms, in coordination with relevant education, advocacy and membership staff
Create and implement organic and paid social media campaigns that maximize budget resources
Maintain media database
Respond to requests from members of the public, media and membership for information and resources.
Develop and source content suitable for promotion to public and members (newsletter, other vehicles)