Caltech is a world-renowned science and engineering institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions. We thrive on finding and cultivating talented people who are passionate about what they do. Join us and be a part of the diverse Caltech community.
Job Summary Caltech's Office of Strategic Communications (OSC) advances the Institute's goals by promoting, protecting, and extending its reputation. We are responsible for unifying and strengthening the Institute's voice, both by our own activities and by equipping and empowering organizations across campus with messaging, materials, and tools to help them extend Caltech's reach and influence through their own work.
The Social Media Manager is a highly motivated, creative individual who will develop and implement a dynamic social media strategy for the Institute. This person will manage creation of content for Caltech's main social channels and help organizations across campus develop social media programs that they can self-manage and grow. This role is also responsible for identifying new social media trends and determining which of them Caltech should adopt or take part in.
Job Duties Oversee Caltech's presence on social media - Establish a social media strategy for the Institute, including - Identify specific objectives - Develop methods to translate Institute objectives into social media initiatives - Deliberate planning and goal setting - Manage the Institute's presence on social media platforms, applications, and properties, including but not limited to Facebook, Twitter, Instagram, and Snapchat - Possibly launch new Caltech channels on platforms such as Reddit, Soundcloud, Tumblr, or others - Identify, create, and/or adapt existing content for use on social media, always ensuring that messages are consistent with the voice of the institute - For Caltech news articles, collaborate with members of the News team on messaging and strategy - Consistently monitor mentions of Caltech on social media and alert leadership of any conversation that might cause alarm or damage the Caltech's reputation - Act as point person for emergency-related social media postings during business and off hours, as needed - Monitor, analyze, and report metrics/analytics; use metrics/analytics to continually refine the strategy, as necessary, and to inform day-to-day decisions on Caltech's social media content - Maintain an inventory of Caltech divisions, departments, labs, and researchers that are current social media users and influencers - Partner with prioritized departments/teams/offices on how to successfully leverage their existing channels on social media; advise them on strategies and plans for content development - Identify which departments/teams/offices are not using social media but would benefit from doing so; strategize with these groups on how to initiate a social media presence - Lead Social Media Council, a group of communicators from across campus who employ social media on behalf of their departments, labs, etc. - Organize regular meetings to educate, advise, and encourage collaboration - Maintain policies, guidelines, and an overall plan to support social media strategy, including reputation management - Recruit, hire, and manage student worker(s) to assist with creation of social media content and community engagement - Maintain knowledge of emerging platforms and current best practices - As a member of Strategic Communications team, provide support on projects in all areas within the purview of the group
Basic Qualifications - Undergraduate degree required - In-depth knowledge and understanding of social media platforms and how they can be deployed in different scenarios - 5 years of experience in digital communications (preferably social media) for a school/university or for an organization such as a major non-profit entity, government agency, campaign, or public corporation - Exceptional written and oral communications skills; must have the ability to accurately and succinctly communicate information in writing in the voice of an institution - A strategic approach to work; experience and ability to work multiple projects simultaneously in a demanding, fast-paced and complex environment; ability to work with flexibility, efficiency, enthusiasm, and diplomacy both individually and as part of a complex team - Demonstrated initiative to solve problems with high energy and a positive attitude, and commitment to continual improvement - Well organized and detail oriented; able to learn quickly and absorb information about Caltech; able to communicate effectively and diplomatically with Caltech administration, faculty, students, and staff; able to complete tasks with minimal supervision, but also willing to work as part of a creative team of writers, editors, and multimedia producers - An appreciation for science and the wonders of the world
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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The California Institute of Technology (Caltech) is a world-renowned science and engineering research and education institution, where extraordinary faculty and students seek answers to complex questions, discover new knowledge, lead innovation, and transform our future.