Towson University is currently accepting applications for a Communications Strategist. Reporting to the Director of Communications & Media Relations, the Communications Strategist is responsible for strong writing, editing and web skills, adept at communicating with diverse audiences across multiple media platforms. The Communications Strategist will collaborate with internal and external entities to ensure that accurate, engaging information about Towson University is presented creatively and appropriately through a variety of media to a wide-ranging audience.
The Communications Strategist will work to develop and implement the communications goals for both the university and its smaller components. Specific tasks may include contributing to the university’s online news blog with stories that highlight Towson’s priorities of leadership, academic excellence, community outreach, and student experience, as well as mentorship, momentum and opportunity; writing in-depth feature stories for Towson’s website, flagship alumni magazine and social media channels; and generating content for sundry publications on an as-needed basis.The Communications Strategist will also serve internal campus clients by developing and implementing communications plans; guiding clients to make informed, effective decisions that enhance and unify their electronic, social media and print communications; working with divisional departments to achieve client needs; and strategizing with a divisional department representative to aid in the content production, design and distribution of all client web, print and digital materials—including magazines, brochures, webpages, advertising, videos and more—to ensure quality, accuracy and brand consistency. This position will work with staff from other divisions (College of Fine Arts and Communication, College of Liberal Arts, College of Education) to coordinate and develop university publications for campus-wide audiences, including TU By the Numbers, Points of Pride, and all-campus compliance notifications (Clery, Annual Consumer Information Notice). The Communications Strategist will work closely with key institution-wide offices (Facilities and Planning, Inclusion and Institutional Equity, Human Resources, Office of General Counsel) to offer communications strategy, guidance and direction order to disseminate important information to staff, faculty or students.
Bachelor's degree in journalism, communications or a related field, and at least three years of related professional experience in communications and public relations. The selected candidate must have very strong writing and editing skills across print and web platforms, and experience in social media communications on behalf of an institution. Candidate must have exceptional organization and project management skills, and be comfortably working both autonomously and as part of a cohesive team. Fluency in AP style, WordPress, Dreamweaver, Photoshop and HTML a plus. Experience in higher education communications preferred. A Criminal Background Investigation is required for the hired candidate and the results may impact employment.
Salary and Benefits Competitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, click here. This position will be open for a minimum of 14 days. Cover letter and resume are requested, but not required.
Internal Number: 180000DA
About Towson University
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).