Support communication strategy to targeted audiences through the creative development and delivery of the content. Research, write, edit, proof, and publish information that effectively and accurately supports the communications strategy for the University of Iowa College of Education. Write and publish information aimed at diverse audiences, ranging from the media to the lay public, tailoring the message and content to maximize effectiveness. May be responsible for one or more publications, media relations, marketing materials, or specific projects. Manage the college's social media presence, as well as oversee contributors. Strategizes and builds social media campaigns. Possesses strong content creation skills.
KEY AREAS OF RESPONSIBILITY AND SPECIFIC POSITION DUTIES
Identify alternative reliable sources of information and research. Ask probing and follow-up questions. Utilize highly developed interpersonal skills. Identify interviewees. Explore story avenues and angles. Research and prepare appropriate background materials and documentation for articles.
Identify and write stories related to existing University of Iowa and College of Education themes/messages within deadline.
Write features and high-impact stories.
Work with broad and complex focus and link to other areas. Cover academic, clinical, professional, technical, and/or specialized events, lectures, conventions, symposiums, and workshops and submit news briefs, media advisories, and press releases copy.
Message Development and Implementation
Manage social media campaigns and growing audiences.
Manage the College's social media efforts.
Oversee the College's social media contributors and determine strategies for consistant messaging and sharing content. Identify best options for story repurposing and placement.
Provide leadership and content creation for the College of Education alumni magazines, annual report, and web content.
Deliver comprehensive digital content.
Perform accuracy review and fact checking, as well as proofreading. Edit materials for style, spelling, grammar, accuracy, and appropriateness. Write headlines.
Maintain working liaison with the University Office of Strategic Communications, the UI Social Media Working Group, and other campus offices.
Cultivate and maintain strong working relationships with faculty, staff, students, internal and external constituents, especially alumni, prospective students and their parents, legislators, and the general public.
Functional and administrative supervision may be exercised provided to student staff; provide direction, feedback, coaching and counseling to assure outcomes are achieved.
Assist with event planning and outreach, especially integration of social media to drive attendance at events and inspire engagement with key statekholders.
Attend outreach events, i.e. Iowa State Fair College of Education Day, College of Education Homecoming Tailgate, Legistative Caucus.
Please note that five professional references may be requested at a later stage in the hiring process.
The Writer/Editor (PMW 2) is the second classification within the writer/editor job family. For more information about this job family, visit the website at:
With over 31,000 students, the University of Iowa is one of the nation's top public research universities, a member of the Big Ten conference and the Association of American Universities. The University of Iowa is composed of eleven colleges and is known around the world for its balanced commitment to the arts, sciences, and humanities. It is home to one of the nation's largest academic medical centers and the pioneering Iowa Writers' Workshop. The University of Iowa promotes work/life integration and is located in the casual yet cosmopolitan environment of Iowa City, widely recognized as one of the country's most livable communities.