JOB SUMMARY: To provide strategic leadership for the communication and public relations efforts of Lasell College and Lasell Village through print, broadcast and electronic media, special events and other initiatives. To assist in the creation, implementation and oversight of the College's strategic plan for communications and marketing. To manage internal communications and support public information efforts including the management of media relations, development and distribution of news releases, op eds, fact sheets and feature stories. To demonstrate good news judgment and outstanding public relations and journalism skills, to cultivate relationships that advance the College, and to create materials that reflect positively on the College. To act as an internal consultant in matters relating to communications. To advise senior management when necessary regarding public relations matters both on and off-campus. The ideal candidate must have the ability to work collaboratively within the Marketing & Communications Office and with other departments on campus. The position reports directly to the Chief Marketing Officer.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
The statements below are intended to describe the principal duties of the person or persons assigned to this job. They are not intended to be an exhaustive list of all job duties and responsibilities. Lasell College has the right to add or change the job responsibilities at any time.
1. Plan and implement a comprehensive public relations program to promote the College's mission and strategic plan, with special emphasis on media relations. 2. Develop and maintain relationships with key media representatives. 3. In conjunction with academic and administrative departments, develop a plan for identifying and leveraging trend stories and unique faculty and student stories to local, regional and national media outlets. 4. Create student/alumnae/faculty/staff profiles and success stories, including, frequent regular press releases, for internal and external use. 5. Provide editorial support to College publications to ensure quality and accuracy. 6. Coordinate and direct news and photographic coverage of campus events involving students, parents, faculty, staff, trustees, alumni and Lasell Village residents. 7. Monitor external news feeds for potential further opportunities for social media and other channels. 8. Review daily story query from HARO and ProfNet for story opportunities 9. Serve as Managing Editor and writer for Leaves, a biannual College magazine. 10. Serve as point of contact for external media requests 11. Coordinate with Human Resources on internal communication 12. Work with senior leadership and others to design and implement crisis communication plans. 13. Serve as media advisor to community members. 14. Work directly with outside public relations counsel to build brand equity and enhance the image of the institution. 15. Other duties as assigned.
Supervisory Responsibility: Provide direct oversight for the Assistant Director of Communications.
Lasell College is committed to equal opportunity in every aspect of hiring and employment. Lasell proactively reviews its policies and practices to assure that decisions with respect to every dimension of employment are made without regard to age, color of skin, disability, gender expression and identity, genetic predisposition, marital status, national origin, race, ethnicity, religion, sex, sexual orientation, veteran's status, status as a victim of domestic violence, and all other protected groups and classes under Federal and State Laws and executive orders.
MINIMUM KNOWLEDGE AND SKILLS REQUIRED BY THE JOB:
Minimum Education Level: Bachelor's degree required; Master's degree preferred. Five to seven years of progressively responsible experience in Communications in the field of higher education. Experience in traditional print and electronic communication methodologies including the ability to tailor writing to particular audiences and channels.
Other Requirements of the Job:
1. Strong writing and editing skills. 2. Exceptional organizational and communication skills. 3. Microsoft Word, Adobe Acrobat, and Internet publishing skills, knowledge of Adobe Photoshop or other photo editing software, familiarity with web marketing 4. Ability to work collaboratively while managing multiple projects and meet deadlines. 5. Knowledge of best practices in higher education communication. 6. Understanding of principles of design and photography as well as the significance of the Web and electronic communications in higher education marketing and communication 7. Direct experience working with various media outlets. 8. Strong relationship building skills. 9. Ability to handle confidential information with discretion. 10. Position requires the ability to work occasional evenings and weekends for special events. 11. A sense of humor and a creative spirit.
CERTIFICATION, REGISTRATION OR LICENSURE REQUIRED BY THE JOB: None
PHYSICAL AND VISUAL REQUIREMENTS OF THE JOB: Physical: Average physical effort with some handling of light weights such as supplies or materials on an infrequent basis.
Visual: Above average visual effort with frequent exposure to visually demanding work involving detailed work.
WORKING CONDITIONS: Work performed in an environment with correctable conditions such as lighting and room temperature.
Hazards: Normally, no exposure to job hazards; probability of injury is remote.
Interested candidates should upload a letter of interest, resume and the information of three (3) references using the forms below. Review of resumes will begin immediately, and applications will be accepted until the position is filled.
About Lasell College
An innovator in education for over 150 years, Lasell College today is a comprehensive coeducational college offering professionally oriented bachelor's and master's degree programs. Our 50-acre campus is located in suburban Newton, Massachusetts-within eight miles of downtown Boston at the heart of the Route 128 high-tech corridor.
We are known for helping students make the connection between classroom lessons and real life through hands-on activities such as internships, practicum, service learning, and meaningful projects.