Audience/Community Engagement, Content Creation, Social Media
4 Year Degree
It’s an exciting time to join Education Week and Editorial Projects in Education (EPE). With a 35-year history of serving the nation’s leading pre-K-12 policymakers, educators, researchers, and other influencers with independent and highly respected journalism, research, data, and community, Education Week remains the pre-eminent resource in the field. We’re also in the midst of a significant transformation and as a part of this work, we’ve created this new position of Social Media and Audience Engagement Strategist to reflect the crucial role of social media in reaching and engaging with our audience communities. We seek a strategic individual who will lead efforts to deepen and grow our social media efforts, someone who is ready to guide our efforts through the continued transformation of the most highly respected news organization in K-12 education.
The Social Media and Audience Engagement Strategist will lead a social media team, including the social media manager (your direct report), as well as stakeholders from other departments, including editors, reporters, audience development team, and more. We see social media serving both editorial engagement and business functions and want you to help us do both things better, while meeting the needs of internal stakeholders and our readers. We’re looking for someone who can think big picture while executing smart strategies to increase engagement and trust while also helping to turn our fans into registrants and subscribers.
Primary Responsibilities and Qualifications
Lead efforts to increase reader reach and engagement and increase our penetration with specific, targeted communities within our audience.
Support revenue goals, by creating new product opportunities and sustaining or improving performance of existing products. Manage the successful execution of paid social sponsorships.
Set growth targets and develop action plans to meet them. Use tracking tools and data to analyze user behavior, track the success of tactics, and show progress toward goals.
Coordinate organic and paid social media campaigns, including optimizing paid social for maximum ROI.
Lead efforts to have two-way conversations with key education constituents in support of mission, journalism, and community building.
Build a comprehensive approach to developing, distributing, and presenting content to a social audience, including content from across our publications as well as social-native content. Collaboratively develop launch plans for stories.
Develop and execute a strategy for social video and the moderation of comments on social media and on our website.
You have 4-7 years of experience in journalism, social media, and/or digital marketing.
Bachelor’s degree is required.
EPE welcomes applications from any individual regardless of race, ethnic identification, gender, disability, religious belief, sexual orientation, or age. All applications will be considered on merit. EPE is an Equal Opportunity Employer.
About Editorial Projects in Education
Education Week (www.edweek.org), America’s most trusted source of K-12 education news, analysis, and opinion, is a digital-first news operation with a 37-year track record in print and online journalism that is dedicated to raising the level of awareness and understanding among professionals and the public of important issues in American education.
Education Week’s parent company, Editorial Projects in Education (EPE), is a non-profit media organization that serves the nation’s leading K-12 policymakers, educators, researchers, marketers and other influencers with informed, independent and highly-respected journalism and research, with the goal of improving U.S. K-12 education.
EPE is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD. We are within short walking distance of numerous restaurants and shops, the Metro, and are adjacent to The Capital Crescent Trail. We offer a competitive salary and benefits package including health and dental insurance, a 401(k), and an on-site gym. We value innovation, leadership, and forward-thinking, and provide a friendly, intellectual, challenging work environment where employees can thrive and grow professionally.