Rockwell Automation is world's leader in industrial automation. We love B2B! We are looking for a public relations and social media guru – someone who is both a leader and a do'er – to take on the incredibly important role of bringing our brands to life with current and potential customers worldwide.
We'll expect you to tell us what to do to achieve our brand awareness and growth goals. You are an idea machine – someone who makes it happen and isn't afraid of trying new things. You like to ask 'what if' to challenge what is considered normal, build exciting, unique and memorable campaigns that always deliver results.
Traditional PR thinkers need not apply, But, if you:
understand how to dance between traditional media, influencer strategy, social media and thought leadership to tell a great story and gain awareness
put together smart, tailored media plans; leverage your network of extensive consumer and B2B media relationships
build exciting and attention-grabbing hooks and then can pitch the heck out of them to secure results
create indispensable influencer relationships
are always looking to learn and grow?
Then we would love to hear from you!
You are not an individual contributor. You are a leader. You seek challenges because it gives you a chance to show what is possible. You feed on building talent and creating wins. You care about doing the right thing and building honest relationships internally and externally.
Basically, you're a ROK star.
You have a great sense of humor and like to have fun at work.
You think engineers are cool – we sure do!
You are a fan of all four seasons – We are headquartered in Milwaukee, WI, and yes, it snows here sometimes.
Provide direction for theatre leaders in developing communication strategies and understanding current market and business issues.
Essential Functions :
Drive strategy and results for RA's PR/communications program including traditional and social media PR.
Work closely with brand and marketing teams to inform and leverage key programs.
Develop and maintain relationships with top tier press and influencers.
Proactively identify new opportunities and develop new programs to continually level up our communications programs.
Partner cross-functionally to develop and execute consumer media relations strategies for proactive news announcements and launches.
Consult with and educate business leaders at all levels on consumer media relations strategy and results.
Provide leadership and guidance to team members and agency resources to drive alignment and results.
Own, create and cultivate national consumer media and influencer relationships, including influencers that have not typically covered RA.
Develop plan for landing steady drumbeat of top stories, positioning RA as a thought leading brand.
Monitor and track industry media outreach and coverage trends.
Be seen as an expert, always coming to the table with a unique, informed POV.
Assist in the execution of PR events and media relations activities.
Jump in on projects where the team needs additional support without needing weeks to get up to speed.
EOE, M/F/Disable, Vet #LI-JB1
Internal Number: 2551800
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.