International Communications is a newly created team with responsibility for external media promotion of our brands and products to customers outside the UK, together with internal communications support for all M&G Prudential non-UK employees.
The team is part of the newly formed M&G Prudential Corporate Affairs department, which is responsible for all communications activity within M&G Prudential, including external and internal communications, transformation communications, public affairs, corporate citizenship, sponsorship and the M&G Prudential brand. The Corporate Affairs department will play a key role in shaping the identity and purpose of M&G Prudential as it prepares for demerger from Prudential plc and completes major internal transformational change.
The PR Manager France and BeNeLux is a new role, reporting to the Head of M&G International Communications. The individual appointed will be a primary point of contact for journalists and PR agencies in the designated countries. She/he will help define and adapt the local PR strategy, making sure this is aligned with the broader strategy of M&G Prudential and tailored to meet objectives of local stakeholders and audiences. In close collaboration with London, the candidate must also develop a strategy to ensure employees in France and the BeNeLux countries are engaged and informed as we grow and form our new identity as M&G Prudential.
This role would ideally be based in London, but Paris also considered.
While not a part time role, flexible working is possible and job sharers would be considered.
You will be responsible for the following tasks:
To help defining and implementing the PR strategy for relevant countries, thinking strategically about the needs of end and intermediary investors in France and the BeNeLux and how communications with the media about our brands (and the M&G brand in particular) and products can help us better meet these.
To be a sound source of advice on communications issues for the French and BeNeLux Country Heads.
To be the main point of contact and communications advice for our SICAV platform and supporting operation in Luxembourg.
To be the main point of contact and lead the day-to-day management of local PR agencies and journalists for relevant countries.
To proactively generate ideas, news hooks and industry themes.
To keep abreast of media landscape changes and social media relevance in relevant countries
What we are looking for:
You will have strong experience in financial PR and implementing local media campaigns, either working in-house or with an agency is essential. Demonstrable experience of effectively using digital and social media in a media relations and reputational management context is essential. You will also have experience planning and delivering internal communications, as well as experience working with people based I different locations. It is essential for you to be fluent in English and native in French. Fluency in Dutch is also desirable.
M&G Prudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple - to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.
We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.