POSITION PURPOSE: The Assistant Director of Athletic Media Relations will assist the Associate Athletic Director for External Relations in all facets of operations and management of the Athletic Media Relations Office and the publicity of Bemidji State's 15 collegiate athletic programs, with special attention to football, men's and women's basketball, baseball and other sports as assigned, such as cross country and indoor and outdoor track and field, including but not limited to providing work direction for student staff; responding to media requests; coordinating media interviews; advising coaches and student-athletes for media interviews and social media communications; compiling game and season-long individual and team statistics and program record books; generating creative content for BSUBeavers.com as well as University and program social media channels; producing, shooting and editing highlight videos, news stories, and promotional content for other university electronic outlets. The Assistant Director of Athletic Media Relations will be required to work weekends during the academic year, depending on sport program assignments and the schedule of events, with evening work on certain weekdays also required.
PRINCIPLE RESPONSIBILITIES AND RESULTS
News releases, publications and printed material; Supervision and training of student staff and intern positions; identification and assignment of short and long-term projects to student staff; foster positive interaction between department and media (local, regional, hometown and national); cultivate story ideas to generate media coverage and social media interest; coordinate interviews with local, regional and national media outlets; assist in maintenance and the development of content for BSUBeavers.com; generate pregame notes packages, game programs, etc. appropriate to coverage; postgame recaps, highlights, interviews, etc. appropriate to coverage; Assist in developing content for a monthly electronic newsletter and University magazine.
Priority: Essential Percent of Time: 40%
Game day: assist with the organization of statistical teams for department events; compile accurate statistics at events; distribute to media outlets, etc.; work with media to ensure those covering the events have all the information needed to shine the most positive and complete light on the department, its programs, coaches and student-athletes, though postgame interviews, game notes packages, rosters, pronunciation guides, etc.; oversee and train student game day staff.
Priority: Essential Percent of Time: 30%
Develop content, which includes video, for the department's and individual sport program social media channels; manage department's content calendar; assist in the development and integration of contests, behind-the-scenes access, Q&As, trivia, contests and other tools of engagement; assist in the development and integration of graphic design elements such as infograph images, used to tell the story of events beyond text and aid in the marketing efforts of the department, programs, coaches and student athletes.
Priority: Essential Percent of Time: 20%
Award nomination: well assist in the identification and nominations for a variety of athletic and academic awards the department's administrators, programs, coaches and student-athletes are eligible for through NSIC, WCHA, and a variety of organizations.
Priority: Secondary Percent of Time: 5%
Historical research and archiving; keep accurate records of department programs, coaches and student-athlete accomplishments, photos, statistics; assist in the further development of the department's record books, rosters, award winners, etc.
Priority: Secondary Percent of Time: 5%
Priority: Essential=if responsibility is reason job exists, is a highly specialized task or one that requires special education or training licensure, requires a great % of time, has a high level of accountability (consequences are considerable to others or the institution if failure to perform), the responsibility is essential; Secondary=if not essential, then responsibility is secondary; Discretion (optional): A-Employee investigates situations, makes decisions, takes appropriate action reports by exception and through normal review processes; B=...reports to supervisor immediately after action is taken; C=...makes decisions with supervisor....reports to supervisor immediately after action is taken; D=Employee discusses situations with supervisor before investigation, makes decisions with supervisor, takes appropriate action, and reports to supervisor immediately after action is taken.
Bachelor's degree required, preferred degree in journalism, communications, sports marketing, public relations or related field.
One year of experience working within sports information, intercollegiate athletics, public relations or electronic or in a print media setting.
Strong written and interpersonal communication skills.
Understanding of operations of a collegiate athletics department.
Strong computer skills in desktop publishing, graphic design, video editing, statistical software and website maintenance.
Understanding of new media.
Understanding of standards and practices in media relations.
Familiar with NCAA legislation regarding publicity activities.
Three years of experience working within sports information, intercollegiate athletics, public relations or electronic or in a print media setting.
Proficiency in the use of software in the Adobe Creative Suite.
Experience using Apple computers.
Demonstrate knowledge of, an interest in, or experience with, diverse cultures and populations.
More than 20% Hearing, near vision, distant vision, talking
Less than 20% Pushing, carrying, reaching, simple grasp, kneeling, lifting above shoulder, standing, stooping, pulling, walking.
Constant: Hearing, near vision, distant vision, talking
All employees must comply with department and institution procedures and policies, MnSCU policies and procedures, as well as local, state and federal laws, regulations, guidelines and business and industry standards.
This description is intended to indicate the kinds of tasks and level of work difficulty required of the position. It is not intended to limit or modify the right of any supervisor to assign, direct and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar level of difficulty.In accordance with the Minnesota State Colleges and Universities (MnSCU) Vehicle Fleet Safely Program, employees driving on university or college business, when using a rental or state vehicle, shall be required a Vehicle Use Agreement form and consent to a Motor Vehicle Records check annually.
Minnesota State Colleges and Universities is an EO/AA/Vet/Disability employer/educator committed to the principles of diversity.
Vehicle Notice: NOTICE : In accordance with the Minnesota State Colleges & Universities (Minnesota State) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check. Institution: BEMIDJI STATE UNIVERSITY Eeo Notice: Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status. All applicants must be able to lawfully accept employment in the United States at the time of employment. For TTY, call Minnesota Relay Service at 7-1-1- or 1-800-627-3529.
Internal Number: 17199
About Bemidji State University
Bemidji State University is the place to be...bold, real, innovative, creative, global, aware, successful, and so much more! Through our signature themes, BSU and its nearly 5,000 students are committed to environmental stewardship, community service, and global understanding. You'll see that commitment in what we teach and in what we do.Located on the western shore of Lake Bemidji, our north woods campus environment reminds us daily of the need to be in tune with our world. Similarly, the American Indian culture of our region beckons us to begin our global journey by understanding our past as we prepare for the future. See for yourself by visiting us soon.